Beyond the Content Factory: Internal Comms as a Strategic Force
About this Event
Beyond the Content Factory: Internal Comms as a Strategic Force is brought to you by IABC Victoria and Workvivo by Zoom.
Join us for an evening of candid conversation with senior communications leaders as we explore how the internal communications profession is being reshaped by AI, shifting workforce expectations and the growing demand for communicators who drive real business impact, not just content output.
Too often, communications teams are measured by volume: newsletters sent, intranet posts published and campaigns delivered. But in a world of information overload and constant organisational change, producing more is no longer enough.
Our panel will share practical insights into how communicators can move beyond content creation to become trusted strategic advisers within their organisations.
In this session, you'll explore how to:
• Navigate the impact of AI on the internal communications profession.
• Build trust and credibility with employees and senior leaders.
• Adapt your communication approach for a multigenerational workforce.
• Identify the most effective channels for engaging employees.
• Shift your focus from content volume to measurable business impact.
Following the discussion, continue the conversation over drinks and canapés while connecting with Melbourne's communication community.
Agenda
🕑: 05:30 PM - 06:00 PM
Registration opens
🕑: 06:00 PM - 06:45 PM
Panel discussion presented by Workvivo
🕑: 06:45 PM - 08:30 PM
Networking – Food and drinks provided
Where is it happening?
Event Location & Nearby Stays:
AUD 75.28
