Beyond the cart: The Future of Retail Media Networks

Retail media has become a dynamic ecosystem that engages consumers across the entire path to purchase — and it’s poised to go even further. This session with Collective Measures’ VP of Media + Connections Strategy, Matt Larson, will take you through the evolution of retail media networks, the growing opportunities for non-endemic brands, and what the future holds as retail media networks transform.

This event is for digital professionals who want to:

• Connect with digital marketing and communications leaders in MN
• Understand the evolution of retail media networks and how brands can successfully leverage them today
• Discover the expanding potential for non-retail brands and how retail media’s positioning may shift with its continued growth
• Learn strategies for retail media measurement to create a holistic view of performance, from revenue-driving metrics to long-term brand impact

The Expert | Matthew Larson

Vice President of Media + Connections Strategy at Collective Measures

Host or Publisher MIMA