BEYOND THE AI HYPE. How the best brands stay unshakable in the Age of AI

In an industry currently obsessed with algorithms, automation, and the latest tech trends, how do the truly great brands maintain their cultural impact and deep human connection?

Join us for an unmissable, one-night-only keynote featuring , the visionary former Global CMO of Dove.

Alessandro doesn’t just chase culture; he shapes it. As a founding team member of the iconic Dove Campaign for Real Beauty, he redefined global beauty standards and media representation long before 'Purpose' and 'DEI' became business buzzwords. Under his bold, creative leadership, Dove more than tripled its pre-Real Beauty size, reaching a staggering €6bn in turnover.

Recognised as one of the most creative business leaders of his generation, Alessandro has won 72 Cannes Lions and 7 Grand Prix in the last five years alone, alongside the D&AD Black Pencil and a multitude of Effies. He is now a senior advisor, corporate speaker and author, working with the world's leading brands to help them connect with consumers and shape culture - rather than keep chasing it.

Why you cannot miss this event:

• Hear from a Creative Legend: Recognised as one of the most creative business leaders of his generation, Alessandro has won 72 Cannes Lions and 7 Grand Prix in the last five years alone, alongside a coveted D&AD Black Pencil.
• Master the AI Era: Learn how to leverage human creativity, authentic connection, and unshakeable brand values to cut through the noise of the AI revolution.
• Actionable Insights: Gain world-class strategies from the mastermind who grew Unilever’s largest brand across all continents.

This is a rare opportunity to hear directly from a global marketing powerhouse on how to build a brand that shapes culture rather than just reacting to it.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Marketing Society of Ireland