Better B2B South
About this Event
As part of our growing community, we’re bringing our flagship B2B event to on September 15th for a day of insight, inspiration, and practical conversation designed to bring B2B marketers together to stay ahead, connect and drive meaningful growth.
The day is going to be stacked with our agenda reveal coming soon 👀
Better B2B South brings together expert perspectives and actionable ideas across the biggest challenges facing B2B marketers today, from aligning sales and marketing for greater impact and measuring what matters, to unlocking smarter creativity, maximising paid media performance, adapting to the evolving search landscape, and navigating the opportunities and challenges of an AI-driven world.
Enjoy a welcome breakfast, complimentary lunch, coffee breaks throughout the day, and finish with networking drinks.
Agenda
🕑: 09:30 AM - 10:00 AM
Arrival, welcome breakfast and networking☕
Info: Enjoy a welcome breakfast upon arrival, giving you the opportunity to get to know fellow attendees and speakers and get settled in for the day.
🕑: 10:00 AM - 10:15 AM
Welcome to Better B2B
Host: Gareth James
🕑: 10:15 AM - 10:45 AM
LinkedIn Personal Branding: How to go viral, scale influence & pipeline
Host: Shoaib Ahmed
Info: Learn how to turn your LinkedIn presence, profile and posts into an opportunity-generating engine.
🕑: 10:45 AM - 11:25 AM
Is Organic Traffic Dead? Rethinking B2B Marketing Metrics in the AI Era
Host: Jake Third
Info: How AI is reshaping the B2B buyer journey, and what marketers should measure when traffic and MQLs are no longer enough.
🕑: 11:25 AM - 12:00 PM
Unlocking the Creative Dividend
Host: Beth Marchant, Strategy Director, System1
Info: In a world where marketing budgets are increasingly scrutinised and short-term metrics often overshadow long-term growth, marketers require a playbook that addresses challenger brands and category leaders alike. The Creative Dividend from System1 and Effie offers a practical guide for making advertising predictable, effective and a priority investment.
🕑: 12:00 PM - 12:45 PM
Lunch ️️️️️
🕑: 12:45 PM - 01:25 PM
The Great Re-Coupling: When Search and Brand Collide
Host: Ben Wood, Performance Director, Hallam
Info: Search and brand used to run on entirely separate tracks. AI search has forced them back together. Ben Wood breaks down why, and shares a practical framework for building brand authority that AI systems now reward.
🕑: 01:25 PM - 02:00 PM
Beyond SEO: Winning Visibility in the New Search Landscape
Host: Radina Ivanova
Info: From Google to AI, communities and social platforms, discover how B2B marketers can adapt their search strategies for a changing landscape.
🕑: 02:00 PM - 02:30 PM
RIP to Static Personas (They Were Boring Anyway)
Host: Hayley Phipps, B2B Marketing Manager, Samsung Europe
Info: If I see one more "Marketing Manager Mark, age 34, likes coffee" slide, I’m going to scream. Your audience isn't a stock photo, so why is your strategy built like they are? We’re going to talk about what the new world order of B2B buying looks like and how using AI to create synthetic personas can help predict your next move and validate your campaigns.
If your strategy relies on assumptions made in a 3-hour brainstorm session, this is your intervention.
🕑: 02:30 PM - 02:45 PM
Coffee and a sweet treat☕
🕑: 02:45 PM - 03:30 PM
Let's do it: how to win support for brave B2B campaigns
Host: Brian Macreadie, Head of Marketing, Addleshaw Goddard
Info: Sharing a few worked examples of creative campaigns and a bit of brutal honesty, in this session we'll take a look at the art of the possible when it comes to B2B creativity, and how to make it possible.
🕑: 03:30 PM - 04:00 PM
Ask Better B2B
Info: Bring your biggest B2B marketing questions to the table as our speakers come together to share practical advice, fresh perspectives and honest answers.
Where is it happening?
Event Location & Nearby Stays:
GBP 75.00
