Berkeley Academy - B2B Storytelling Workshop (London)

Most business stories are self-congratulating puff. They are the human equivalent of a stranger you meet at a party who talks endlessly about themselves. Before long, you are looking over their shoulder for someone more interesting.

And that could be your competitor.

Our Chief Storyteller Chris Hewitt will be facilitating the workshop in this three-hour session. We aim to bring clarity to your communications for internal and external stakeholders. And this will, in turn, win hearts, minds, and more revenues for your business.

How do bestselling authors cajole readers to keep turning the page? What glues us to the seat at the cinema or theatre? Why do some influencers command such a huge following?

Professional storytellers such as filmmakers, writers, authors and journalists follow a bunch of rules that are largely the same. There’s a magic formula to telling stories.

We have codified their secrets into a process that works for businesses like yours.

Through storytelling, sales pitches become more successful. Social media posts more shareable. Content more colourful. You will be able to power-up your presentations so that they become more memorable. In fact, the intimacy created by storytelling, will improve your relationships, and even create lasting friendships with your clients.

Why? Because we all love a good storyteller. We all like listening to someone who can entertain us. Hold our attention. Not because of what they say or do, but because of how they make us feel.

• Lessons from the great storytellers of our time with relevant case studies
• The business case for storytelling
• Applying your new storytelling skills to internal and external stakeholders
• Email and PowerPoint presentations – how to make them more memorable
• Video examples and ideas to inspire your team
• Understanding the six-part story formula used by the world of entertainment

This workshop does just that!

You still get the classic tools in terms of how to structure a story that sells, engages, and sticks. But now, we go deeper. We’ll explore what storytelling looks like in the AI era and how you can stay human when machines are writing too.

Plus, you’ll learn how you can improve your AI visibility and to stand out in the sea of sameness with storylines you can use straight away.

Chris is the founder, chief storyteller and CEO of the Berkeley Communications Group that comprises PR and communications hub agencies in the UK, Germany, US and Australia, plus a global network that extends to Asia Pacific, the Middle East and Latin America. The group also includes a global research and analytics company Arlington Research.

He is also the founder of the Berkeley Storytelling Academy, Europe’s only accredited business storytelling training organisation as well as an approved trainer and lecturer in brand and business storytelling with the Chartered Institute of Marketing (CIM) and Tech UK. Areas of specialism include brand messaging, PR and communications, media training and crisis communications working at the highest level within countless global corporations advising on strategic communications since setting up the company in 1988. He started his career working as a reporter on national and lifestyle media beforemoving into the world of business journalism as an editor and publisher.

View Chris's Linkedin profile

Berkeley Communications specialises in strategic communications and creative business storytelling (www.berkeleypr.com). We achieve outstanding results through a storytelling process that is uniquely ours and draws upon techniques used by filmmakers, authors and journalists. As well as delivering storytelling, we also teach it. The Berkeley Storytelling Academy (www.berkeleystorytelling.academy) exists to inspire marketing professionals and business owners to bring storytelling into the DNA of their organisation. HQ is in the UK (London and Reading) and we have subsidiaries in Australia, Germany, France, and the US as well as a network of partners spanning Asia Pacific, North America and LatAm.

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