Belonging as a Strategy

ABOUT THIS TRAINING

Today’s donors want more than a transaction. They want connection, purpose, and a genuine sense that they are part of something meaningful. This engaging session will explore how nonprofits can intentionally create donor communities rooted in belonging, authenticity, and shared values.

Participants will learn practical strategies for fostering inclusive engagement, strengthening relationships with diverse audiences, and creating experiences where supporters feel seen, valued, and connected to the mission. The session will also examine why representation and authentic storytelling matter in fundraising and how organizations can better align donor engagement with the values that inspire generosity and long-term commitment.

Whether you are focused on annual giving, major gifts, events, communications, or community outreach, this session will provide actionable ideas to help deepen donor relationships and build a more connected and inclusive culture of philanthropy.

ABOUT THE PRESENTER

Originally from Fort Wayne, Indiana, Minnick began his professional career in higher education, including two years at Wittenberg where he supported alumni relations and annual giving. He later moved into the technology sector where he built a successful career focused on customer engagement and communication solutions with an eye toward qualitative and quantitative data and analytics at such companies as SAP Concur, Infoblox and Amperity, among others.
An expert in developing frameworks, programs, and content for every stage of the customer lifecycle to increase engagement, retention, and satisfaction, Minnick approaches everything through a customer-first lens and a desire to elevate the customer experience and build relationships with all constituents.
Active in his Seattle, Washington, community, including serving as national co-chair for North America Pride@SAP, as well as with Human Rights Campaign, Greater Seattle Business Association’s Scholarship Program, Out & Equal, and as a board member for Leadership Eastside, Minnick looks forward to returning to Springfield to serve his alma mater, where he took advantage of several opportunities to learn and grow during his student days. Back then, Minnick, who majored in psychology, was a member of the varsity swimming & diving team, a leader in the Lambda Chi Alpha fraternity, a member of the Wittenberg Choir, and a tour guide and intern in the Office of Admission.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Greater Springfield AFP