Beer & Cheese Fest

Beer. Cheese. More. Unlimited sampling. 80+ beverage vendors (more than just beer). 2000+ lbs of cheese. Something to do in January.
About this Event

Back for it's 17th year and better than ever! Hundreds of local craft beers and artisanal cheeses in one place for an all-you-can-sample celebration of Wisconsin’s finest. Get your favorites, try something new and find out what you’ve been missing out on from brewers and cheese makers across the state.

🎟 Ticket Options + Perks

🍻 VID Ticket - $115 (7/31/26–12/15/26), $125 after

Includes:

• NEW! Early entry at 12:30 PM (1 hour and 30 minutes before GA!)
• Unlimited sampling in a 5oz commemorative glass
• Access to limited, rare, & exclusive beers
• Official festival T-shirt designed by Poma Art (you’ll get an email to select your size after purchase)
• Entry to the Private Lounge

• NEW! Food from three local chefs from 2:00 PM to 5:30 PM
• • Access to the event until 6:00 PM

NEW! 🍻 Early Access Ticket - $85 (7/31/26–12/15/26), $90 after

Includes:

• Early entry at 1:00 PM (1 hour before GA!)
• Unlimited sampling in a 5oz commemorative glass
• Access to limited, rare, & exclusive beers
• Access to the event until 6:00 PM

🍷 General Admission – $60 (7/31/26–12/15/26), $65 after

Includes:

• Entry from 2:00 PM – 6:00 PM
• Unlimited sampling with a 5oz commemorative glass

🎉 Group Discount

Planning a party or coming with a crew? Groups of 10+ get 10% off GA tickets!

Select the “10+ Ticket Party Pack” and add 10 or more tickets to your cart to save. Perfect for birthdays, bachelorettes, reunions, or big friend outings.

🎯 Games You Can (and Should) Trash Talk Over:

• Giant Jenga
• Cornhole
• Connect-4
• Nail Hammering Races
• Stein Hoist Competition
• Spanish Long Pour

📌 Good to Know (FAQs + Tips)

• All attendees must be 21+ – no exceptions, no kids
• No outside food or drink, unless it’s a sealed water bottle or a pretzel necklace (yes please)
• Bags are allowed! Max size is 8.5" x 11" and will be searched. Medical + nursing bags are allowed
• Plan to pack light to speed up entry
• ID & bag check starts ~20 minutes before doors open
• There will be a line – but we move fast
• Designated Driver tickets are $30 (must be 21+ to attend)
• If the fest sells out, DD tickets will still be available
• Last pour is at 5:45 PM – no samples after that
• Beer list is subject to change (but trust us, it’s always good)
• Alliant Energy Center will charge for parking
• • No refunds – this event happens rain, snow, or cheese curd blizzard
• • By purchasing a ticket, you consent to being photographed/filmed. Images may be used for event promo. You'll also get our emails (you can unsubscribe anytime).

✅ What to Bring:

• Sealed or empty refillable water bottle
• Pretzel necklace (duh)

🚫 What NOT to Bring:

• Firearms, knives, or anything sketchy

🎶 Entertainment & Things to Watch

• The Rhinemaidens
• Joe Wray
• Wendy Lynn Markus, Violinist
• Janisch Creative carving a 40-pound block of cheese into a piece of art!

🍕 Food vendors (with food for sale) ** More to come!

• Bob's BBQ Emporium
• Ben's Soft Pretzels

🍺 Brewery Vendors (More to come)

• 4 Hands Brewing Co
• ALT Brew
• Amorphic Beer
• Boulder Jct. Brewing Co.
• Cache Cider
• Ciderboys
• Climbing Kite THC
• Cocoon Brewing Co.
• Component Brewing
• Delta Beer Lab
• Dimensional Brewing Company
• Downeast Cider House
• Drekker Brewing Company
• Duesterbeck's Brewing Company
• Earth Rider Brewing
• Energy City Brewing
• Equilibrium Brewery
• Fair Isle Brewing
• Fair State Brewing
• Faklandia Brewpub
• Good Works Brewing Co.
• Great Notion Brewing
• Heart of the North Brewing Company
• Hex Meadery
• Hidden Cave Cidery
• Hillsboro Brewing Co.
• Hop Butcher For The World
• Hopewell Brewing Co.
• Hoya Hop House Brewing
• Jacob Leinenkugel Brewing Company
• Jester King Brewery
• Karben4 Brewing
• Lime Ventures
• Lowlands Brewing Collaborative
• Maplewood Brewery & Distillery
• Mashtun Brewing
• Mershon's Cidery
• Mikerphone Brewing
• Modist Brewing Company
• More Brewing
• Odd Brothers Cider
• Ooga Brewing Company
• Ope! Brewing Co.
• Other Half Brewing Company
• Penrose Brewing
• Pig Minds Brewing Company
• Pilot Project Brewing
• Quiet World Brewing Company
• Rhinegeist Brewery
• Shipwrecked Brewpub
• Sketchbook Brewing Co.
• Sprecher Brewery
• Stevens Point Brewery
• Supermoon Beer Company
• The Cider Farm
• Third Space Brewing
• Titletown Brewing Company
• Tree Line Brewing Company
• Trillium Brewing
• Up North Brewing Company
• Vennture Brew Co
• White Winter Mead, Cider,Spirits
• Working Draft Beer Co.
• Young Blood Beer Co
• Zymurgy Brewing Co

🧀 Cheese Vendors (More to come)











Agenda

🕑: 12:30 PM
VID Access Begins
🕑: 01:00 PM
Early Entry Access Begins
🕑: 02:00 PM
General Admission Access Begins
🕑: 05:45 PM
Last Call
🕑: 06:00 PM
Event Ends