Beer & Cheese Fest 2026
Schedule
Sat Jan 17 2026 at 02:00 pm to 06:00 pm
UTC-06:00Location
Alliant Energy Center | Madison, WI
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🎟 Ticket Options + Perks🍻 VID Ticket – $110 (8/1/25–12/16/25), $120 after
Includes:
• Early entry at 1:00 PM (1 hour before GA!)
• Unlimited sampling in a 5oz commemorative snifter glass
• Access to limited, rare, & exclusive beers
• Official festival T-shirt (you’ll get an email to select your size after purchase)
• Entry to the Private Lounge
• Access to the event until 6:00 PM
🍷 General Admission – $60 (8/1/25–12/16/25), $65 after
Includes:
• Entry from 2:00 PM – 6:00 PM
• Unlimited sampling with a 5.5oz commemorative can taster glass
🎉 Group Discount
Planning a party or coming with a crew? Groups of 10+ get 10% off GA tickets!
Select the “10+ Ticket Party Pack” and add 10 or more tickets to your cart to save. Perfect for birthdays, bachelorettes, reunions, or big friend outings.
🎯 Games You Can (and Should) Trash Talk Over:
• Giant Jenga
• Cornhole
• Connect-4
• Nail Hammering Races
• Stein Hoist Competition
• Stein Relay Races
📌 Good to Know (FAQs + Tips)
• All attendees must be 21+ – no exceptions, no kids
• No outside food or drink, unless it’s a sealed water bottle or a pretzel necklace (yes please)
• Bags are allowed! Max size is 8.5" x 11" and will be searched. Medical + nursing bags are allowed
• Plan to pack light to speed up entry
• ID & bag check starts ~20 minutes before doors open
• There will be a line – but we move fast
• Designated Driver tickets are $30 (still must be 21+ to attend)
• If the fest sells out, DD tickets will still be available
• Last pour is at 5:45 PM – no samples after that
• Beer list is subject to change (but trust us, it’s always good)
• Alliant Energy Center will charge for parking
• No refunds – this event happens rain, snow, or cheese curd blizzard
• By purchasing a ticket, you consent to being photographed/filmed. Images may be used for event promo. You'll also be subscribed to our contact list (you can unsubscribe anytime).
✅ What to Bring:
• Sealed or empty refillable water bottle
• Pretzel necklace (duh)
🚫 What NOT to Bring:
• Firearms, knives, or anything sketchy
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Where is it happening?
Alliant Energy Center, WPT Garden Expo, Madison, WI 53713, United StatesEvent Location & Nearby Stays:
