Beer & Cheese Fest 2026

Schedule

Sat Jan 17 2026 at 02:00 pm to 06:00 pm

UTC-06:00

Location

Alliant Energy Center | Madison, WI

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🎟 Ticket Options + Perks
🍻 VID Ticket – $110 (8/1/25–12/16/25), $120 after
Includes:
β€’ Early entry at 1:00 PM (1 hour before GA!)
β€’ Unlimited sampling in a 5oz commemorative snifter glass
β€’ Access to limited, rare, & exclusive beers
β€’ Official festival T-shirt (you’ll get an email to select your size after purchase)
β€’ Entry to the Private Lounge
β€’ Access to the event until 6:00 PM
🍷 General Admission – $60 (8/1/25–12/16/25), $65 after
Includes:
β€’ Entry from 2:00 PM – 6:00 PM
β€’ Unlimited sampling with a 5.5oz commemorative can taster glass
πŸŽ‰ Group Discount
Planning a party or coming with a crew? Groups of 10+ get 10% off GA tickets!
Select the β€œ10+ Ticket Party Pack” and add 10 or more tickets to your cart to save. Perfect for birthdays, bachelorettes, reunions, or big friend outings.
🎯 Games You Can (and Should) Trash Talk Over:
β€’ Giant Jenga
β€’ Cornhole
β€’ Connect-4
β€’ Nail Hammering Races
β€’ Stein Hoist Competition
β€’ Stein Relay Races
πŸ“Œ Good to Know (FAQs + Tips)
β€’ All attendees must be 21+ – no exceptions, no kids
β€’ No outside food or drink, unless it’s a sealed water bottle or a pretzel necklace (yes please)
β€’ Bags are allowed! Max size is 8.5" x 11" and will be searched. Medical + nursing bags are allowed
β€’ Plan to pack light to speed up entry
β€’ ID & bag check starts ~20 minutes before doors open
β€’ There will be a line – but we move fast
β€’ Designated Driver tickets are $30 (still must be 21+ to attend)
β€’ If the fest sells out, DD tickets will still be available
β€’ Last pour is at 5:45 PM – no samples after that
β€’ Beer list is subject to change (but trust us, it’s always good)
β€’ Alliant Energy Center will charge for parking
β€’ No refunds – this event happens rain, snow, or cheese curd blizzard
β€’ By purchasing a ticket, you consent to being photographed/filmed. Images may be used for event promo. You'll also be subscribed to our contact list (you can unsubscribe anytime).
βœ… What to Bring:
β€’ Sealed or empty refillable water bottle
β€’ Pretzel necklace (duh)
🚫 What NOT to Bring:
β€’ Firearms, knives, or anything sketchy
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Where is it happening?

Alliant Energy Center, WPT Garden Expo, Madison, WI 53713, United States

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