Becoming a Go-To-Market Professional

During the 8-week Go-to-Market training, participants will develop the following key skills and competencies:

1. Market Analysis & Research: Understanding how to conduct thorough market research, identify customer needs, segment the market, and analyze competitors.
2. Value Proposition Design: Crafting compelling value propositions that align with customer expectations and market demand.
3. Positioning & Branding: Learning how to position products or services effectively in the market and build a strong, differentiated brand.
4. Product Launch Strategy: Developing a step-by-step product launch plan, including pre-launch, launch, and post-launch activities.
5. Sales & Distribution Channels: Identifying and optimizing sales and distribution channels to reach target customers efficiently.
6. Pricing Strategy: Understanding different pricing models and strategies to maximize profitability while remaining competitive.
7. Marketing Communications & Messaging: Mastering the development of impactful marketing messages, and creating integrated marketing communications (IMC) plans across multiple channels.
8. Customer Acquisition & Retention: Gaining insights into strategies to acquire new customers and retain existing ones through personalized marketing and customer engagement.
9. Digital Marketing & Automation: Leveraging digital marketing tools and automation for scalable go-to-market execution.
10. Metrics & Performance Tracking: Learning how to set KPIs and track the performance of go-to-market strategies through analytics and reporting tools.

Host or Publisher MYLICES AGENCY