BE YOUR OWN BOSS! Business Skills for Creatives.

L ast Minute Productions / Music Studio - Redfern Community Centre & Article One bring you

"BE YOUR OWN BOSS!" a free 8 week Business Skills course for Creatives.

Week 1:

• Introduction - course overview - learning outcomes

• Ice breakers – get to know your fellow students

• Establish previous learning / skill levels - dreams & aspirations

• For graduates of previous courses: give feedback & share experiences w/group

• Explore interests / roles for the upcoming 7 weeks

• Q & A

Week 2 – Getting Down To Business

• Revision of key points week 1 / Q & A

• Business structures – sole trader vs company – pros and cons

• Getting started – apply for an ABN & business name

• Licenses – insurance – copyright vs trademark – legal matters

• Invoicing – bookkeeping / accounting – P&L - tax

• Planning & time management – SMART goals – business plan

• Q & A

• Homework: workshop details for your own business & set goals

Week 3 – You Are Your Brand

• Revision of key points week 2 / Q & A

• Identify your WHY – define your vision / mission – examples

• Know yourself – strengths / weaknesses / passions / skills / core values

• Find your focus / niche / competitive advantage / audience – authenticity – your story

• Brainstorm what your brand should be / plan a DJ set that communicates your brand

• Present your brand / DJ set concept to the class and receive feedback

• Practice time / Q & A

• Homework: Program, rehearse & execute a short DJ mix that represents YOU

Week 4 – Marketing Magic

• Revision of key points week 3 / Q & A

• Marketing basics - strategy vs tactics

• A research-based approach – who is your customer & how can they find you?

• Know your industry / competition / opportunities & the power of networking

• Content marketing – social media – email – SEO – podcasts - print

• Effective marketing collateral – create your own or outsource - resources

• Class exercise: in small groups, choose marketing tactics for our graduation event

• Homework: create a marketing strategy outline for your brand / business.

Week 5:

• Revision of key points week 4 / Q & A

• Presentation of your marketing strategy outline (2min each)

• Intro to Meta Business Suite & Ads Manager

• Create an ad campaign – objective – audiences – track results

• Vote on marketing tactics for graduation event – create collateral – start ad campaign

• Practice time / Q & A

• Homework: execute your marketing strategy / rehearse your ‘branded’ DJ set for our

graduation event

Week 6

• Revision of key points week 5 / Q & A

• Review campaign results – amend / edit / schedule if needed

• 1-on-1 review of your ‘branded’ DJ set

• Practice time / Q & A

• Homework: continue to improve your marketing tactics / perfect your set & record yourself

Week 7

• Review campaign results – amend / edit / schedule if needed

• 1-on-1 review of your ‘branded’ DJ set

• Practice time / Q & A

• Homework: continue to improve your marketing tactics / perfect your set & record yourself

Week 8

• Graduation – execute & manage the event / perform your DJ set

Host or Publisher Last Minute Production pty ltd