BE YOUR OWN BOSS! Business Skills for Creatives.

Last Minute Productions, Music Studio – Redfern Community Centre and Article One Events present Be your own boss - Business skills for creatives.

Week 1 - Introduction

• Course overview - learning outcomes
• Ice breakers – get to know your fellow students
• Establish previous learning / skill levels - dreams & aspirations
• For graduates of previous courses: give feedback & share experiences w/group
• Explore interests / roles for the upcoming 7 weeks
• Q & A

 Week 2 – Getting Down To Business

• Business structures – sole trader vs company – pros and cons
• Getting started – apply for an ABN & business name
• Licenses – insurance – copyright vs trademark – legal matters
• Invoicing – bookkeeping / accounting – P&L - tax
• Planning & time management – SMART goals – business plan
• Q & A
• Homework: workshop details for your own business & set goals

 Week 3 – You Are Your Brand

• Revision of key points week 2 / Q & A
• Identify your WHY – define your vision / mission – examples
• Know yourself – strengths / weaknesses / passions / skills / core values
• Find your / niche / competitive advantage / audience – authenticity – your story
• Homework: Brainstorm what your brand should be and prepare a short presentation

 Week 4 – Marketing Magic

• Revision of key points week 3 / Q & A
• Present your brand to the class and receive feedback
• Marketing basics - strategy vs tactics
• A research-based approach – who is your customer & how can they find you?
• Know your industry / competition / opportunities & the power of networking
• Content marketing – social media – email – SEO – podcasts - print
• Effective marketing collateral – create your own or outsource - resources
• Class exercise: in small groups, choose marketing tactics for our graduation event
• Homework: Develop a marketing strategy outline for the event and create collateral

Week 5 – Social Media advertising

• Revision of key points week 4 / Q & A
• Presentation of your marketing strategy outline
• Intro to Meta Business Suite & Ads Manager
• Create an ad campaign – objective – audiences – track results
• Vote on marketing tactics for graduation event – finalise collateral – start ad campaign
• Homework: execute your marketing strategy for the graduation event

 Week 6 – Event prep

• Revision of key points week 5 / Q & A
• Review campaign results – amend / edit / schedule if needed
• Final prep for the graduation event

 Week 7 – Graduation event

• Execute & manage the event in collaboration with performers, venue staff etc
• Debrief, feedback and final thoughts.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Last Minute Production pty ltd