Back to School x Roxhill: 9 things journalists notice in an email pitch

This Back to School x Roxhill Media session will offer a real-time breakdown of how your pitch gets judged. Hosted by journalists Steph Spyro and Dan Townend, they'll spill their secrets on what journalists look for in an email title (top tip: these matter) and how you craft them to help sell a pitch… and avoid the dreaded instant “delete”. They'll look at how to pass the "scan test" and what other information you need to include to go from pitch to print.

Seats are £50 and are limited to 35 PRs. Please submit a question for the journalists on the booking form – attendees will have the chance to ask follow ups during the session. Book now if you want to join us.

Cancellations are permitted up to 48 hours before an event. You can transfer to a different session up to 48 hours before the event (subject to availability), and delegate substitutions are accepted at any time. Please contact our event team at [email protected] for cancellation, transfer and substitution requests. Please note the line up may be subject to change. In this circumstance we will try our hardest to book in a similar journalist. If this isn't suitable, you may request a refund

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Info: Steph Spyro joined the Daily Express in 2020 as a news reporter. She became Environment Editor in 2022 and was promoted to Deputy Political Editor in 2023. She now covers UK politics, climate, energy, and environmental issues across the Express titles. She also writes Off the Record, a Substack newsletter dedicated to PR and comms experts.

Info: A former Special Advisor to the Secretary of State for Defence, Dan Townend is now Assistant Editor at the Daily Express, covering politics and defence with the kind of insider know-how only a former Whitehall adviser can bring.