BACD Business Fundamentals: Marketing & Sales

Marketing and Sales: Marketing drives sales. Let’s build your strategy.

Without a clear marketing and sales strategy, your business risks wasting time, money—and missing out on customers. In BACD’s Marketing & Sales Session, you’ll learn how to attract the right audience, build your brand, and convert leads into loyal clients.

We’ll help you create a strategy that works for your business and budget.

Here’s what we cover:

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• Branding and your value proposition
  
• Online and offline marketing tactics
  
• Lead generation and client acquisition
  
• Sales strategy and follow-up process
  
• Digital tools and web elements that support growth
  

This session is part of our Business Fundamentals Series, which also includes Start Up, Business Planning, and Finance & Operations. Take them in any order—sessions run monthly with flexible times.

Join us and start building a marketing and sales strategy that gets results.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Business Advisory Centre Durham (BACD)