B2B Website Conversion Lab - Atlanta
Schedule
Fri May 29 2026 at 08:30 am to 04:00 pm
UTC-04:00Location
300 Colonial Center Pkwy suite 100 | Roswell, GA
About this Event
We asked 100+ Atlanta B2B buyers how they choose their vendors. Here's what they told us.
- 73% of Atlanta buyers already have 3–7 vendors in mind before they start researching
- 66% of Atlanta buyers look for pricing on vendor websites. It's the #1 thing they search for
- 43% turn to AI when they can't find answers on your website
- 55% use AI to compare and shortlist vendors before ever talking to sales
See full findings »
Buyers are visiting your site every day
81% of buyers who can't find answers from your website will just quietly go somewhere else.
Imagine how many times that happened last month.
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I thought I was fine, because our page was converting. But the mystery shopper audit and the live peer feedback really opened my eyes to what my page was missing.
Justin McCullough — Founder, Executive Pivots
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What you'll get at the Lab
Learn what's keeping your buyers from converting and fix it in one day!
- Get a comprehensive B2B Mystery Shopper Audit
- See how buyers "shop" your homepage in real-time with Live Peer Reviews
- Learn the 6 key questions that every buyer wants answered
- End the day with ready-to-go edits to hand over to your web team
Conveniently held at Roswell with easy access from Hwy 400 and free parking.
Lunch is included.
This event is perfect for you if...
- When you network with people at the North Fulton Chamber or Metro Atlanta Chamber, they don't see a difference between you and your competitors.
- You're planning a marketing push around Atlanta Tech Week, Venture Atlanta, or the Small Business Expo Atlanta.
- You're getting steady web or social media traffic, but still struggling to fill your sales calendar.
- When you ask AI to recommend service providers in Atlanta in your niche, your competitors appear, but you don't.
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Working through buyer‑perspective exercises with John and Katie was one of those “you can't unsee this now” moments. And, the fact that decision-makers were in the room to explain their answers was amazing. Honestly, where else can you get that?
Sasha Crabtrey — Founder, RemoteCOO
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Agenda
🕑: 08:30 AM - 09:00 AM
Open Networking
🕑: 09:00 AM - 12:00 PM
The Lab
Host: John Way
Info: 1) Receive your private Mystery Shopper Audit results, 2) Take part in 3 rounds of Live Peer Reviews, 3) Fix those gaps with ready-to-use content templates and get immediate feedback
🕑: 12:15 PM - 01:45 PM
Networking Lunch
Info: 1) Connect with other Atlanta B2B service providers, 2) Lunch is included
🕑: 02:00 PM - 02:40 PM
Deep Dive Workshop - If You Can't Answer “Why You,” Your Website Won't Convert
Host: Lisa McGuire
Info: When buyers don't understand you fast - they don't choose you. This session shows you why… and how to fix it: 1) Clarify what makes you different (Category of Only™), 2) Pressure-test your “Why You”, 3) Walk away with language that actually lands
🕑: 02:50 PM - 03:30 PM
Deep Dive Workshop - Answer Engine Optimization (AEO) for your website
🕑: 03:30 PM - 04:00 PM
Speaker Panel AMA
Host: John Way
Where is it happening?
300 Colonial Center Pkwy suite 100, 300 Colonial Center Parkway, Roswell, United StatesEvent Location & Nearby Stays:
USD 404.41
