"Eat More Chikin: What I Learned from the Cows"

Tenacious, Persuasive, Bovacious. The Chick-fil-A Cows’ simple, effective plea to “Eat Mor Chikin” is one of the longest running marketing campaigns in history. Trudy will share from her lifelong experience in the family business using unconventional leadership lessons from the beloved Cows, her father’s legacy and the story of Chick-fil-A.

Trudy is the only daughter and youngest child of Chick-fil-A founder Truett and Jeannette Cathy. At just 19 years old, Trudy opened Birmingham, Alabama’s second Chick-fil-A restaurant, making her one of the youngest operators in Chick-fil-A’s history. Today Trudy serves as the Chick-fil-A Ambassador for this third-generation family business and is the author of several books including her most recent release, “A Legacy that Lasts”.

With a confident humility and unpredictable spunk, Trudy speaks to audiences across America about life lessons learned along the way. From growing-up alongside a family business to living a life of lasting legacy, Trudy invites her audience on a journey of discovery.

The Whites have been married for over 40 years. They have four children and 17 grandchildren.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Weatherhead School of Management