American Marketing Association Super Bowl Ad Preview Party

Every year, the Super Bowl delivers the most expensive and most visible advertising in the world.

But attention alone does not make advertising effective.
Join the American Marketing Association (AMA) for our flagship annual Super Bowl Ad Preview Party, a fast-paced, in-person event designed to sharpen how marketers evaluate creative, strategy, and real business impact.
This is not a passive viewing party.
Throughout the evening, we will watch selected Super Bowl commercials together, and after each spot move immediately into rapid-fire analysis and debate. The goal is to understand what each ad is trying to do, where it succeeds or falls short, and what marketers can learn before the game even airs.
The discussion will be moderated by Bob Knorpp, founder and host of The BeanCast and one of the industry’s most trusted voices on advertising, media, and creativity. Bob will guide the conversation at a fast pace, keeping reactions sharp, focused, and grounded in real-world marketing judgment.
Bob will be joined by a panel representing three distinct perspectives:
Agency creative leadership, focused on ideas, craft, and cultural relevance
Senior brand-side marketing, grounded in business impact and brand building
Academic insight, bringing evidence, patterns, and long-term thinking
Audience participation is a core part of the experience. Expect live reactions, active discussion, and moments where the room weighs in alongside the panel.
If you care about advertising that actually moves people and brands forward, this is the American Marketing Association event to attend.

⚡ Format at a Glance
Watch selected Super Bowl commercials together
Immediate, rapid-fire panel reactions after each ad
Active audience participation and discussion
Clear takeaways you can apply beyond game day

🍽 What’s Included with Your Ticket
Super Bowl bites (catered)
Beer, wine, soda, and water
Full in-person access to the program and discussion

👥 Who Should Attend
Senior brand and marketing leaders
Agency creatives and strategists
Mid-level marketers looking to sharpen judgment
Marketing students and job seekers building perspective
Academics and educators interested in applied advertising thinking

🎙 Featured Moderator
Bob Knorpp
Founder & Host, The BeanCast
Bob Knorpp is a respected voice in advertising and media, known for cutting through hype to focus on what truly matters in marketing. As host of The BeanCast, he has spent decades analyzing the intersection of creativity, strategy, and business impact across advertising, media, and technology.

⏳ Early registration is strongly recommended

Know what’s Happening Next — before everyone else does.

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Host or Publisher AMA Connecticut