American Icon Spirits Spirit Society at Seven Grand Austin

"American Icon Spirits Company is an independent bottler and blender business consulting organization of premium spirits themed on some of American's greatest heroes like Evel Knievel. We also offer rent-a-sommelier, a spirits company business accelerator program, investment opportunities, Evel Spirits Whiskey Club, private label bottlings, business consulting services to spirits companies, and an annual Daring Distiller's competition. Founded by Lathan Mckay and Lizzie Mack.

Born from the vision of Lathan Mckay and Lizzie Mack, AISC isn’t just another independent spirits and consulting company—it’s a movement. Blending the renegade spirit of American legends with the craft of distillation, we help everyone from micro-distilleries to major labels defy the status quo. With the backing of iconic American families and a fully loaded arsenal of consulting, bottling, blending, and brand-building tools, we don’t just launch spirits—we ignite them. Every release and project is a custom ride, tailored to the soul of the brand and the fire of its creators. ​AISC was launched based on passionate founders who wanted to remove the barriers of selection, bottling, blending, distributing, marketing and promoting daring whisk(e)ys across the globe and grow iconic brands based on American Icons. Supported by a global team, we focus on creating win-win relationships with our partners.

• We sponsor the Daring Distiller's Competition (founded in 2024) identifying distillers that were crafting exceptional and different whiskeys. Land Run Distillery in Newkirk Oklahoma was our inaugural winner for innovations in cask finishing and mash bills.
• We provide a variety of programs to support distillers, investors, wholesalers, distributors, and of course American Icons to celebrate their legacies."

-www.americaniconspirits.com