Amazon Optimization in 2026: What Works, What Doesn’t, and Why

In this session, Carlos Alvarez will walk SFIMA members through a practical, real-world approach to Amazon listing optimization and product selection by focusing on what actually drives visibility, click-through rate, and conversions in today’s Amazon marketplace.

Rather than theory, this presentation breaks down live examples of underperforming vs. optimized listings, highlighting specific changes to titles, images, bullets, A+ content, and backend strategy that led to measurable improvements.

Attendees will learn:

• How Amazon’s algorithm evaluates listings in 2025 (in plain English)
• The most common optimization mistakes costing sellers sales
• What top-converting listings consistently get right
• A simple framework members can apply immediately to their own products
• Carlos' very own TTH Method for selecting winning products

This session is ideal for brand owners, and sellers looking to improve performance without increasing ad spend. It is also perfect for those who want to learn more about Amazon to find out how they can take advantage of this platform for themselves or their customers.

Carlos Alvarez is a 9-figure Amazon operator and a full-time Amazon seller with over 16 years of experience. He has successfully exited 17 private-label brands.
Alex is the co-founder of Wizards of Ecom, an education-first platform dedicated to providing free, practical guidance for Amazon sellers. He is also the founder of Blue Bird Media & Marketing Solutions, a for-hire Amazon strategy, advertising, and marketing agency serving established brands.
Carlos is known for delivering clear, execution-focused insights grounded in real marketplace data, helping sellers and brand owners improve performance through smarter optimization rather than guesswork.

Know what’s Happening Next — before everyone else does.

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Host or Publisher SFIMA