Amazon Advertising for Sellers: 1 Day Workshop in Melbourne
Schedule
Thu Mar 26 2026 at 09:00 am to 05:00 pm
UTC+11:00Location
Regus 120 Collins Street | Melbourne, VI
About this Event
💡 Group Discount Alert – Learn More, Save More Together!
🎟️ Check tickets now for exciting group discounts!
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This Amazon Advertising & Marketing course empowers you with the knowledge and tools needed to succeed in the world’s largest e-commerce marketplace. You will master Amazon’s advertising suite—including Sponsored Products, Sponsored Brands, and Sponsored Display—and learn powerful strategies to improve product visibility, sales, and profitability. With expert guidance and real-world practice, this course ensures you're equipped to maximize ROI in a competitive digital selling environment.
Learning Objectives:
By the end of this course, you will be able to:
- Confidently set up and launch Amazon ad campaigns
- Select keywords and bidding strategies that drive ROI
- Optimize product listings for better ad and organic performance
- Analyze campaign data to make informed decisions
- Scale your Amazon advertising strategy as your business grows
Who can Attend?
- Digital marketers
- E-commerce entrepreneurs
- Brand managers
- Marketing consultants
©2025 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Why Choose this Course?
As Amazon continues to dominate online commerce, mastering its advertising ecosystem is key to winning in today’s digital marketplace. This course equips you with effective, data-backed approaches to managing ads and optimizing product pages, positioning you ahead of competitors. With a blend of strategic foundations and hands-on learning, you’ll walk away ready to execute campaigns that maximize product visibility and profitability—with tools suited for both new and seasoned Amazon sellers.
Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Amazon Advertising
Info: • Overview of Amazon Ads ecosystem
• Types of ads: Sponsored Products, Brands, Display
• Key terms and platform access
• Discussion
Module 2: Setting Up Campaigns
Info: • Account and store setup basics
• Campaign types and objectives
• Ad creation workflow
• Exercise
Module 3: Sponsored Products Deep Dive
Info: • Importance of Sponsored Products for conversions
• Keyword targeting: broad, phrase, exact
• Negative keyword strategy
• Activity
Module 4: Sponsored Brands & Display Ads
Info: • When to use Sponsored Brand ads
• Customization and brand storytelling
• Intro to Sponsored Display and retargeting
• Exercise
Module 5: Product Listing Optimization
Info: • Optimizing titles, bullets, images, A+ content
• SEO tactics for Amazon search
• How listing strength affects ad performance
• Exercises
Module 6: Bidding & Budget Strategy
Info: • Automated vs manual bidding
• Dynamic bidding and placement modifiers
• Budget allocation across campaigns
• Activity
Module 7: Measuring & Analyzing Campaigns
Info: • Key performance metrics (ACOS, ROAS, CTR)
• Amazon Ads reports and analytics tools
• A/B testing and continuous improvement
• Exercise
Module 8: Scaling & Profit Maximization
Info: • Portfolio management for larger stores
• Balancing ads and organic ranking
• CRO tactics for Amazon sellers
• Case study
Module 9: Advanced Tactics & Future Trends
Info: • Using DSP (Demand-Side Platform)
• Incorporating video ads and new formats
• Trends in Amazon advertising and e-commerce
• Group discussion
Where is it happening?
Regus 120 Collins Street, 120 Collins Street,#Levels 31 & 50, Melbourne, AustraliaEvent Location & Nearby Stays:
AUD 561.44 to AUD 667.32
