AMA West Michigan March Luncheon: Rebecca Dutcher

Description:

We’ll explore the powerful intersection of personal brands and corporate branding for marketing professionals. While this is designed with marketers who oversee marketing efforts in their companies, this session is open to everyone and will give you insights to develop or grow an authentic personal brand that both enhances your career growth and can strengthen company positioning. Attendees will learn how to leverage their unique expertise, storytelling capabilities, and consistent messaging to build credibility that extends beyond themselves to benefit their organizations and products.

Key Takeaways

1. Personal Brand Positioning - Techniques to differentiate yourself through your expertise and values, creating a personal brand that stands out while complementing your company's positioning for mutual benefit.
2. Credibility Building Framework - A practical approach to build and show expertise through content, thought leadership, and networking that boosts your personal reputation and professional influence.
3. Measuring Impact – ways to measure how this investment in personal branding will impact your reputation, job opportunities or promotions and so much more.

BIO

Rebecca is the founder and CEO of RED66 Marketing. The RED comes from her bold hair. And, the 66 was her jersey number when she was the first girl to play football at 8 years old. Before starting her firm, Rebecca worked for leading branding and marketing agencies which exposed her to work with national brands, new brand and product launches, and emerging technologies in web application development and search engine marketing.

She is a self-proclaimed #MarketingNerd. She brings more than 20 years of experience in marketing, working with various clients and industries. She always enjoys talking about ways business challenges can be solved with strategic marketing.

When not working, you can find her at a kickboxing class, spending time with her family, and filling up on industry thought leader blogs, books, and podcasts.

Ticket Prices through noon, Tuesday March 11:

• Member - $30
• Future Member- $40
• Prices increase by $5 after 12pm on March 11

*As a member, please use the discounted link found in the members-only email invite, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $169/year. https://ama.org/join

For those who recently joined AMA, email a copy of your confirmation to [email protected] to receive the member promo code for your discounted registration.

REFUND POLICY

• Up to 7 days before the event: Full refund no questions asked
• 7 days or less until the event: no refunds or transferrence (includes getting sick, positive COVID test, poor weather, etc.)
• Death or serious illness (hospitalization, etc.): full refund with no advanced notice

Host or Publisher American Marketing Association of West Michigan