AMA West Michigan February Luncheon: Marissa Fellows

Description:

We know that marketing is equal parts art and science. How can we harness this mix for established and new brands alike? And how does this apply to how we market, nurture and grow the most important audience of all: ourselves?
Step through a career evolution from PR to creative strategy to entrepreneurship in an insightful reflection from Marissa Fellows — insatiably curious marketer, ideas person and founder of Great Lakes Tinned Fish — as she applies lessons from all facets of prior experience to the new challenges of building a brand and business from the ground up.

Key Takeaways

1. Universal truths: Audience insights from the desk of a strategist
2. Building a brand: A Great Lakes Tinned Fish case study with integrated marketing essentials
3. A curiosity-first mindset: Tapping an entrepreneurial spirit at any stage of your career

BIO

Marissa is an award-winning strategist whose work has translated into effective earned media, brand activation and stakeholder engagement for clients ranging from late-stage start-ups to major brands and cultural institutions like Google, Johnson & Johnson, and Harvard, with ghostwriting published in Information Week, Huffington Post, VentureBeat, and Inc. Ever curious about human behavior and the art of a good brief, her passion for bringing people
together — through shared space or common ground — shines through in all she does.
After working at boutique and global agencies for more than a decade, she now owns her own consulting firm, Goodfellows Creative, specializing in experiential design, integrated marketing planning, audience research and branding (copy and strategy). In 2024, she founded Great Lakes Tinned Fish and uses creativity and divergent thinking every day to lead and grow a CPG brand from idea to market.
Outside of the office, Marissa is deeply committed to the arts, civic engagement, women’s empowerment, local food ecosystems, and enjoying life by the water.
You can reach her at [email protected] or via LinkedIn: www.linkedin.com/in/marissafellows.

Ticket Prices through noon, Tuesday February 4th:

• Member - $30
• Future Member- $40
• Prices increase by $5 after 12pm on February 4th.

*As a member, please use the discounted link found in the members only email invite, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $169/year. https://ama.org/join

For those who recently joined AMA, email a copy of your confirmation to [email protected] to receive the member promo code for your discounted registration.

REFUND POLICY

• Up to 7 days before the event: Full refund no questions asked
• 7 days or less until the event: no refunds or transferrence (includes getting sick, positive COVID test, poor weather, etc.)
• Death or serious illness (hospitalization, etc.): full refund with no advanced notice

Host or Publisher American Marketing Association of West Michigan