AMA PDX Educational Workshop - Maximizing Year-End Growth

AMA PDX is teaming up with our friends at Ecommerce NW and NedSpace to bring you an evening alongside Brian Aldrich, Founder of Evida Strategies and one of Portland's leading voices in digital marketing.

His session, "Maximizing Year-End Growth: Aligning Marketing Channels, Measurement, and Business Goals," will dig into how to connect your channels, measurement, and business goals so your Q4 campaigns move the numbers that matter. Expect a practical conversation on where brand meets performance, what to measure, and how to build campaigns that hold up long after the holiday rush.

About Brian

Brian Aldrich is the founder of Evida Strategies, a Portland-based digital advertising agency specializing in performance marketing on Google, Microsoft, and Amazon.

With 15 years in digital marketing and agency leadership, Brian has overseen more than $2 billion in ad spend, helped scale an agency into one of the largest independent search marketing firms in North America, and led a team of 200+ professionals across search, data feeds, creative, and strategy. He has partnered with Google, Microsoft, and Meta on product innovation and thought leadership, and has spoken at industry events alongside Google's Chief Evangelist on AI.

That experience shapes Brian's approach at Evida Strategies. Get the fundamentals right, send the right signals to advertising platforms, connect campaign strategy and structure to the metrics that matter most to the business, and use paid media to drive profitable growth.

The Details

This event is free to attend, but we ask that you RSVP so we can plan accordingly. We'll kick off the night with networking and light food and beverages provided by our friends at Ecommerce NW, then settle in to hear Brian speak, followed by an open Q&A to wrap things up.

Sign up today!