AMA in the AM: Become a More Productive Marketer

Calling all marketing professionals and job seekers in the Baltimore area! Are you ready to revolutionize your marketing strategies with AI? Join our upcoming workshop to learn how to build your own AI-powered marketing assistant bots that can supercharge your productivity and creativity!

Now’s the perfect time to explore bot assistants, map out your own upskilling journey, and discover how AI tools can give your marketing career a boost. AMA Baltimore has put together two interactive sessions where you’ll get hands-on experience building a bot–no prior experience, technical knowledge, or coding skills required. These sessions are designed to answer your biggest questions about integrating AI bots into your current or future marketing role. (You can register for one or both workshops. They are not dependent on each other, and each will be valuable in their own way).

Session 1: April 5, 2025 - Optimize the Job Search by Building Your Customized AI Bot

Session 2: April 12, 2025 - Become a More Productive Marketer

Let’s be real—keeping up with AI can feel overwhelming, but you don’t have to do it alone. Join us and take the first step toward making AI work for you!

This workshop is for anyone looking to work smarter, not harder, whether you are applying to your next job or building a more efficient system for career growth. Don't forget your laptop!

Many thanks to our event partner, CallTrackingMetrics!

Key takeaways include:

• Automate repetitive marketing-related tasks
• Build technological capabilities that improve individual productivity and impact
• Provide staff with hands-on experience with a tool and platforms commonly used in AI bot development

Event Details

Saturday, April 12, 2025 | 10:00 am – 1:00 pm
CallTrackingMetrics | 231 Najoles Road, Suite 500 | Millersville, MD 21108

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Workshop Lead

Jason Michael Perry

Jason Michael Perry is a seasoned executive and thought leader with over two decades of experience. He serves on the marketing committee and board of the Baltimore Symphony Orchestra, is a Senior Advisor of Corporate Innovation and Technology for the World Trade Center Institute, and Entrepreneur in Residence for The University of Baltimore Merrick School of Business.

Jason is the author of the acclaimed free weekly newsletter “Thoughts on Tech & Things” and hosts a bi-weekly podcast in partnership with Technical.ly, a premier news organization connecting technologists, entrepreneurs, and other professionals invested in their local communities. His upcoming book defining the role of the Chief AI Officer is set for release in early 2025.

In 2023, Jason led the award-winning event “AI in A Minor,” in partnership with the Greater Baltimore Committee, Amazon Web Services, and the Baltimore Symphony Orchestra, to perform AI-composed music in the styles of Mozart and Philip Glass.

As a technologist and developer, Jason has served as an executive in both the public and private sectors, leading projects in emerging tech solutions for organizations.

Workshop Applied Marketing Coach

James Bake

Marketing Operations Expert and Consultant

James Bake is an experienced COO and CMO who specializes in using AI to drive marketing efficiency and business growth. With a background in eCommerce, operations, and brand strategy, he has helped companies scale by leveraging AI-powered tools to streamline workflows, optimize customer engagement, and maximize profitability. As the founder of Pirate Wizards, a game brand built on intentional connection, and the author of From Napkin to Reality, James blends creativity with AI-driven strategy to help businesses and marketers work smarter. He’s passionate about making AI accessible and practical, ensuring marketers can harness its power to stay ahead in an evolving digital landscape.

Workshop Host

CallTrackingMetrics

CallTrackingMetrics is an award-winning, global conversation analytics company founded and led by a husband-wife team that enables marketers to make effective data-driven decisions and increase ROI. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to track and attribute all online and offline leads across multiple platforms through native integrations with core tools like Google Ads and Analytics, HubSpot, Salesforce, Zoom, and Facebook. CallTrackingMetrics is named an industry leader, year after year, by top software publications like G2 and Capterra and is regularly recognized for its growth and innovative culture.

Host or Publisher American Marketing Association Baltimore Chapter