AMA Boston & Suffolk: Woke and Weary: Marketing in an Era of Cause Fatigue

AMA Boston and Suffolk University present: Woke and Weary: Marketing in an Era of Cause Fatigue with Katie Martell

Prevailing advice from the last decade says brands should align with our buyers on shared values and support the causes our employees and customers care about…

Somewhere along the way, the Marketing industry lost sight of authentic corporate allyship in favor of performative “woke-washing.”

Now, amid a time of immense social change in the US, rhetoric like “go woke, go broke” and a divisive political climate, marketers find themselves frozen - caught in the midst of chaos.

In this talk from “marketing truth-teller” Katie Martell, we’ll learn more about how we got to this very weird moment in marketing history. We’ll dig into recent lessons from brands and rethink how to connect with a weary marketplace.

This talk is open to consumers who want to be more conscious of the advertising they see and all marketing professionals with responsibility for the brands we steward.

Join us on Thursday, November 7th, from 6:00-7:30 PM ET at Suffolk University (120 Tremont St. - 5th Floor)!

Note: At the request of the speaker, this event will be FREE for all!

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About Katie Martell

Katie Martell is known as a "marketing truth-teller" whose work explores the intersection of marketing, culture, and social justice. She has appeared on stages around the world and in publications from the New York Times to the BBC for her perspective. Named a Top Voice in Marketing on LinkedIn and an Adweek Pride Star, her work aims to shine a light on important narratives and echo Mary Oliver’s words: "To pay attention, this is our endless and proper work." Learn more at www.katie-martell.com

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Want to become a sponsor of this event or a future AMA Boston event? Reach out to [email protected]!

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About the American Marketing Association (AMA) Boston:

The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.

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