Aligning Marketing and Fundraising for a Greater Impact

Please join us at Red & Blue Arkansas Events Venue on February 19th for

8:30am: Check-in & Networking

9:00am-10:15am: Education Session

$25 for AFP Members

$75 for Non-AFP Members

Location: Red & Blue Events Venue at 1415 W. 7th Street in Little Rock at the corner of 7th and Woodlane.

When an organization's Marketing and Fundraising functions operate in silos, opportunities are missed — but when they work together, mission thrives. In this workshop, seasoned fundraising leader Joan Shofner and communications consultant Lori Ross will show how intentional collaboration between these departments strengthens donor relationships, clarifies messaging, and increases giving. Attendees will gain insight into best practices, common pitfalls, and simple strategies to create a more unified and effective advancement effort.

What are the parking options?

Parking spots are located facing the Red & Blue Events Venue, and additional parking is available in the Victory Building Parking Deck, which is located diagonally across from Red & Blue.Enter the deck from 6th Street and park in Visitor parking on the ground level.

Cost: $1/hour or $5/day

There are also some spots available on nearby streets.

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