AIGA NY: MUBI LAB on Building a Cinematic Visual Identity

Join Pablo Martín, Creative Director at the cinema subscription platform MUBI, and Michelle Cho, Head of Creative at MUBI, for a behind-the-scenes look at how their team builds a distinctive cinematic identity through typography, motion, video editing, and print. Together they'll share how MUBI's visual language extends its curatorial vision across every touchpoint of the platform, from the systems and decisions behind the screen to the physical pieces that carry it into the world. Expect an honest conversation about process, collaboration, and craft, and learn how a small in-house team keeps a distinct point of view consistent across film, motion, and print.