AI Search Uncovered: Turn AI Traffic Into Leads Using Google Analytics

If your search traffic has dipped, you’re not imagining it. AI tools are keeping more people off your site, which means every visitor counts more than ever. The advantage now goes to the business owners who can see what’s really happening in their Google Analytics and adjust quickly.

In this 90-minute Google Analytics workshop, you will:

• Create a simple custom report to see which pages are already attracting AI traffic
• Compare AI traffic with traditional search to understand quality, not just volume
• Review your key “money pages” to see how different traffic sources behave
• Use this data to tweak your content strategy so you double down on what works and stop wasting time on what doesn’t
• You’ll see where small, smart tweaks can lead to better enquiries, stronger leads and more sales.

This isn’t about chasing vanity metrics. It’s about understanding what’s actually working and deciding what to change next so you can tweak your way to profit with confidence.

You won’t just look at numbers. You’ll leave knowing exactly what to change next.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Andrew and Pete