AI-Powered Marketing ​for CHANGE

• Is your marketing strategy outdated in a world run by AI?
  Discover how AI is rapidly replacing traditional methods and why falling behind might cost your business its future.
• Are you prepared for AI to outperform your marketing team?
  Learn how AI can do more than just assist—it's taking over entire processes and driving better results. Will you adapt or get left behind?
• What happens when AI knows your customers better than you do?
  Explore how AI can predict behaviors, optimize targeting, and engage audiences in ways humans can’t—are you ready to compete?

In today’s business environment, AI is reshaping how companies operate, making it crucial for project managers to understand how it influences every step of the customer journey—from initial interactions to lead conversion. AI-powered chatbots are just the beginning; the real complexity lies in how customer data flows through the entire organization, affecting marketing, sales, and decision-making processes.

As a project manager, you're responsible for more than just delivering on timelines—you must also ensure that systems and workflows adapt to the evolving demands of AI-driven business strategies. How does AI capture customer input, process it, and drive action within the organization?

This forum will dive deep into the role AI plays in automating and optimizing these business-critical workflows.

Key insights for project managers:

Strategic integration of AI in business processes: Understand how AI influences not just individual departments, but the entire business, creating a cohesive flow of customer input that feeds into sales strategies and lead management.

Optimizing workflows for lead conversion: Learn how AI streamlines the handoff of customer insights from initial interactions to your sales team, making your conversion pipeline more efficient and data-driven.

Enhancing cross-functional collaboration: Discover how AI enables real-time insights across departments—marketing, sales, and leadership—ensuring that every stakeholder has access to actionable data that drives business outcomes.

Project leadership in the age of AI: Gain actionable knowledge on how AI tools enhance your ability to lead projects that are deeply intertwined with evolving technologies, ensuring you're not just managing tasks but driving strategic value for the organization.

With AI now connecting every part of the customer journey, project managers must be prepared to lead projects that influence multiple functions across the business. This session will help you align AI-powered processes with your project goals, ensuring that the entire customer data flow—from chatbots to lead conversion—operates seamlessly, optimizing both project success and business performance.

Host or Publisher Malaysia Project-Management-Practitioner Community