AI Marketing on a Shoestring: Do More With Less

Schedule

Tue Sep 01 2026 at 09:00 am to 10:30 am

UTC+08:00
Location

The Platform | Perth, WA

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About this Event

Marketing is essential for business growth, but for many small and medium-sized businesses, it often comes with limited time, budget, and manpower. This makes it challenging to stay consistent, produce quality content, and maintain an active presence across multiple platforms.

As a result, marketing efforts can easily become reactive rather than planned and structured.

In many cases, teams spend a lot of effort trying to keep up with content demands like writing posts, preparing campaigns, and managing different channels, without a clear system in place.

This leads to repeated work, inconsistent messaging, and missed opportunities to fully leverage existing ideas.

This workshop is designed to help you simplify and strengthen your marketing approach. You will learn how to build a practical and repeatable system for creating and managing content more efficiently, so you can focus less on constant production pressure and more on strategic execution.

By the end of the session, you will have a clearer structure for how your marketing should run on a day-to-day basis, even with limited resources.


What You Will Learn

  • AI-powered content creation: How to efficiently generate marketing content such as posts, emails, and advertisements.
  • Building a simple marketing workflow: Understand how to create a repeatable system that makes content production more organised and less stressful.
  • Repurposing content across platforms: Turn one idea into multiple formats to maximise output.
  • Maintaining brand consistency: How to keep your tone, messaging, and brand identity aligned across all content.
  • Planning ahead with AI: Create structured content plans so your marketing becomes more proactive rather than reactive.


Who Is This Workshop For?

  • SME owners: You need to manage marketing but have limited time and resources.
  • Marketing teams with limited resources: You are responsible for producing content consistently but need a more efficient way of working.
  • Content creators: You want to scale your output without sacrificing quality or consistency.


What to Bring

  • Laptop
  • Brand materials (if available): Logos, tone of voice guidelines, or any existing brand
  • Marketing examples: Current posts, emails, or campaigns


Outputs

  • 1-month content plan: A structured plan outlining what to post and when.
  • Content calendar: A clear schedule to help you stay consistent across platforms.
  • Marketing assets (posts, emails, ads): Ready-to-use content that you can implement immediately.


About the AI for SMEs Workshop Series

This workshop is part of the AI for SMEs Series, a step-by-step program that helps small and medium-sized businesses adopt AI practically, at scale, and sustainably.

Powered by a strong collaboration between Platform, WA AI Hub, and CX Insight, It combines technology, real-world implementation, and business strategy in one complete learning experience.

Instead of just learning concepts, participants get hands-on guidance, proven use cases, and direct insights from practitioners. This ensures that AI is not only understood but also applied effectively in everyday business operations.


Workshop Flow:

  1. Your First AI Assistant
  2. Talk to AI Like a Pro
  3. AI Health Check
  4. AI Marketing on a Shoestring ← You Are Here: Applying AI to drive visibility, engagement, and growth.
  5. AI Workflows & Automation
  6. AI Safety & Responsibility
  7. AI Service Desk
  8. AI-Powered Insights

#AIMarketing #ContentCreation #SmallBusinessMarketing #SocialMediaStrategy #MarketingAutomation #BrandBuilding #DigitalMarketing #ContentStrategy #GrowthHacking #AIPoweredMarketing #cxinsight #waaihub #theplatform


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Refund and Cancellation Policy
By registering, you acknowledge and agree to this policy. Your statutory rights under the Australian Consumer Law remain unaffected.
Cancellation and transfer requests are processed based on the number of calendar days before your scheduled session:

  • 14+ Days: Transfer, course credit, or refund (discretionary refund and non-recoverable platform fees apply).
  • 7-13 Days: Transfer or credit only (subject to availability). No cash refunds.
  • Under 7 Days: No refund, credit, or transfer. Exceptional circumstances may be considered at WA AI Hub’s discretion.
  • No-Show / Partial Attendance: No refund, credit, or transfer.

Substitutions
Allowed up to 24 hours before the session. Email us the new eligible attendee’s details in writing.

Organiser Cancellation or Major Change
If WA AI Hub cancels or makes major changes (time, delivery mode, or core content), we will offer a transfer, credit, or refund, in accordance with Australian Consumer Law.

Platform Fees
Third-party platform fees are generally non-refundable unless required by law or platform rules.

How to Request a Change
Email Junita at [email protected] (or call (08) 6156 4865) with the participant name, session title, booking reference, and reason for the request.
Terms & Intellectual Property
© 2026 WA AI Hub. All training and workshop content is our intellectual property and is provided for personal or internal use only. Redistribution, resale, or commercial reproduction is prohibited without written permission. Your registration confirms agreement to our full Terms of Service and Privacy Policy.

Safety & Privacy Note
Do not enter sensitive data (personal, client, health, legal, financial, or confidential organisational/community information) into AI tools during the workshop. We will provide safe practice examples.

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Where is it happening?

The Platform, 256 Adelaide Terrace, Perth, Australia

Event Location & Nearby Stays:

Tickets

AUD 116.04

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