AI Marketing on a Shoestring: Do More With Less

Write posts, ads, and emails in minutes. Build a full month of content with AI. No agency, no big budget required.
About this Event

Marketing is essential for business growth, but for many small and medium-sized businesses, it often comes with limited time, budget, and manpower. This makes it challenging to stay consistent, produce quality content, and maintain an active presence across multiple platforms.

As a result, marketing efforts can easily become reactive rather than planned and structured.

In many cases, teams spend a lot of effort trying to keep up with content demands like writing posts, preparing campaigns, and managing different channels, without a clear system in place.

This leads to repeated work, inconsistent messaging, and missed opportunities to fully leverage existing ideas.

This workshop is designed to help you simplify and strengthen your marketing approach. You will learn how to build a practical and repeatable system for creating and managing content more efficiently, so you can focus less on constant production pressure and more on strategic execution.

By the end of the session, you will have a clearer structure for how your marketing should run on a day-to-day basis, even with limited resources.

What You Will Learn

• AI-powered content creation: How to efficiently generate marketing content such as posts, emails, and advertisements.
• Building a simple marketing workflow: Understand how to create a repeatable system that makes content production more organised and less stressful.
• Repurposing content across platforms: Turn one idea into multiple formats to maximise output.
• Maintaining brand consistency: How to keep your tone, messaging, and brand identity aligned across all content.
• Planning ahead with AI: Create structured content plans so your marketing becomes more proactive rather than reactive.

Who Is This Workshop For?

• SME owners: You need to manage marketing but have limited time and resources.
• Marketing teams with limited resources: You are responsible for producing content consistently but need a more efficient way of working.
• Content creators: You want to scale your output without sacrificing quality or consistency.

What to Bring

• Laptop
• Brand materials (if available): Logos, tone of voice guidelines, or any existing brand
• Marketing examples: Current posts, emails, or campaigns

Outputs

• 1-month content plan: A structured plan outlining what to post and when.
• Content calendar: A clear schedule to help you stay consistent across platforms.
• Marketing assets (posts, emails, ads): Ready-to-use content that you can implement immediately.

About the AI for SMEs Workshop Series

This workshop is part of the AI for SMEs Series, a step-by-step program that helps small and medium-sized businesses adopt AI practically, at scale, and sustainably. 

Powered by a strong collaboration between Platform, WA AI Hub, and CX Insight, It combines technology, real-world implementation, and business strategy in one complete learning experience.

Instead of just learning concepts, participants get hands-on guidance, proven use cases, and direct insights from practitioners. This ensures that AI is not only understood but also applied effectively in everyday business operations.

Workshop Flow:

1. Your First AI Assistant
2. Talk to AI Like a Pro
3. AI Health Check
4. AI Marketing on a Shoestring ← You Are Here: Applying AI to drive visibility, engagement, and growth.
5. AI Workflows & Automation
6. AI Safety & Responsibility
7. AI Service Desk
8. AI-Powered Insights

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