AI Marketing for Creative Businesses - Creative Enterprise Growth Programme
About this Event
A full-day workshop with Pascal Fintoni, helping creative business owners use AI tools confidently, without losing their authentic voice.
Event Details
Workshop date: 19th October 2026
Location: Newcastle Arts Centre, Newcastle upon Tyne
Facilitator: Pascal Fintoni, AI and Digital Marketing Trainer
This programme is part of Creative Central NCL, funded by the North East Combined Authority and Newcastle City Council.
About This Workshop
We are delighted to welcome Pascal Fintoni to deliver this full-day session for creative businesses.
Pascal is one of the UK's most experienced and widely respected voices on AI and digital marketing for small businesses. With over 30 years of practical experience in marketing and sales, he has supported more than 1,800 businesses across the region with online marketing training and mentoring, and has delivered funded programmes reaching thousands of businesses across the North East.
His approach is practical, clear, and always grounded in real-world application. He has a genuine talent for making AI and digital marketing feel accessible and immediately useful, whether you have been using these tools for years or are only just starting to explore them.
Workshop: AI Marketing for Creative Businesses
A lot of creative business owners are curious about AI tools. They have heard the buzz, maybe tried a few things, and can see the potential. But there is a real concern that sits underneath all of that:
What if using AI makes everything sound the same? What if it irons out the thing that makes my brand, mine?
This workshop is built around that question. The whole day is designed to help you use AI as a practical tool in your marketing, while keeping your voice, your values, and your brand identity at the centre of everything you do.
No jargon. No overwhelm. Just a calm, honest look at what AI can actually do for your business, and how to make it work for you.
1. Your Brand Voice and AI
Before anything else, we start with you.
This section looks at how to define and protect your brand voice when working with AI tools. You will explore:
• What makes your voice distinctive and how to capture that clearly
• How to brief AI tools in a way that reflects your tone and identity
• Common mistakes that lead to content feeling generic, and how to avoid them
• How to review and refine AI output so it actually sounds like you
The goal is to feel confident that AI is working with your voice, not flattening it.
2. The AI Toolkit for Small Businesses
There are a lot of AI tools out there, and it can be hard to know where to start.
Pascal will give you a clear, practical overview of the tools that are most relevant for small creative businesses, including:
• Which tools are genuinely useful day-to-day, and which are just noise
• How to build a simple AI toolkit that fits into how you already work
• Free and low-cost options that do not require a big time or financial investment
• How to get started quickly without feeling like you need to learn everything at once
3. Prompt Engineering: Getting Better Results
The quality of what AI produces depends almost entirely on how you ask.
This section gives you a practical grounding in prompt engineering, the art of communicating with AI tools to get output that is actually useful:
• How to write clear, specific prompts that get relevant results
• Prompting techniques that help AI match your tone and audience
• How to iterate and refine when the first result is not quite right
• Building a bank of prompts you can reuse and adapt for your business
4. Content Creation and Social Media
Creating consistent content is one of the biggest challenges for small business owners. This section explores how AI can take some of that pressure off:
• Using AI to generate ideas, outlines, and first drafts for social media and marketing
• Adapting content across different platforms without starting from scratch each time
• Planning and scheduling content more efficiently
• Keeping your feed active and consistent without it taking over your week
Everything is tied back to your brand voice so your content still feels genuinely yours.
5. AI for Marketing Campaigns
Beyond day-to-day content, AI can support bigger picture marketing activity. In this section you will look at:
• Using AI to plan and structure a simple marketing campaign
• Generating email content, calls to action, and promotional copy
• Creating consistent messaging across multiple channels
• Saving time on repetitive tasks so you can focus on the work that matters
6. Hands-On Practical Session
You will have dedicated time during the day to apply what you have learned directly to your own business.
Working with your own content, platforms, and marketing goals, you will:
• Practise using AI tools with your real business context
• Write and refine prompts that work for your specific brand and audience
• Receive guidance and feedback from Pascal
• Leave with content you have actually created, not just theory to take home
What You Will Learn
By the end of the workshop, you will:
• Understand how to use AI tools as part of your everyday marketing without losing your voice
• Have a practical, manageable AI toolkit that works for your business
• Know how to write prompts that get genuinely useful results
• Feel confident using AI for content, social media, and marketing campaigns
• Have hands-on experience applying AI tools to your own business
• Leave with a clear sense of what to do next
Everything is designed to feel practical, achievable, and relevant from day one.
Who Is This For?
This workshop is for creative business owners who want to use AI tools as part of their marketing, without feeling overwhelmed, and without their content losing authenticity.
It is open to businesses working within the creative sector and based in Newcastle upon Tyne, North Tyneside, or Northumberland.
You might be completely new to AI tools, or you might have started experimenting but want to understand how to use them better and more consistently. Either way, this session will meet you where you are.
No previous experience of AI or digital marketing is required.
About Pascal Fintoni
Pascal Fintoni is a digital marketing trainer, consultant, and speaker with over 30 years of practical experience in marketing and sales. He is the founder of Pascal Fintoni and Associates and is widely recognised as one of the UK's leading voices on AI and digital marketing for small businesses.
Pascal has supported over 1,800 regional businesses with online marketing training and mentoring, and has led funded programmes providing ecommerce and digital marketing support to thousands of individuals across the North East. He is based in County Durham and works with organisations across the UK and internationally.
His training style is clear, engaging, and always focused on real-world application. Clients consistently describe his sessions as practical, insightful, and immediately actionable, and his ability to translate complex topics into straightforward, jargon-free guidance is what makes him such a valued facilitator for small business audiences.
Pascal is also a signatory of the Human First Responsible AI Pledge, which reflects his commitment to keeping people and purpose at the centre of how AI is used.
Can't Make the Date?
If you are unable to attend this session, please get in touch and we will help you explore other workshop dates and ways to engage with the programme.
The Creative Enterprise Growth Programme is a Creative Impact project, part of Creative Central NCL, funded by the North East Combined Authority and Newcastle City Council.
Where is it happening?
Event Location & Nearby Stays:
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