AI Innovations in Marketing: Transforming Strategies and Driving Results

Join us for an engaging in-person event designed specifically for marketing professionals eager to harness the power of AI in their strategies. Discover the latest advancements in AI tools and how they are revolutionizing marketing practices. Whether you're looking to optimize your campaigns, enhance customer engagement, or gain deeper insights into market trends, this event offers invaluable knowledge and networking opportunities. Don’t miss this chance to stay ahead of the curve and elevate your marketing game with AI!

Breakfast buffet included. Parking is available in the Auditorium Theater parking lot across the street from United Way.

Creative Marketing Strategist - SimuTech Group
Makenzie Morrill, is a seasoned marketing professional with expertise in communications, strategic marketing, and digital content creation. Holding a BA in Communications from SUNY Cortland and an MS in Strategic Marketing from Roberts Wesleyan College, she excels in campaign management, content creation, and audience targeting. Makenzie is recognized for her skills in social media strategy, inbound lead management, and paid advertising, driving engagement and brand awareness. She has earned accolades like the Channel Marketing Partner of the Year from Ansys Inc. (2021, 2022) and the SimuWISP Award for Women in Technology. Additionally, she coaches for Girls on the Run, showcasing her dedication to empowering young girls. Her diverse experiences make her a valuable asset in marketing and communications.

Experience Director & Creative Strategist - Truth Collective
With experience in both the creative and strategic disciplines, Josh has created audience-centric experiences that build audiences for brands like Genesee Cream Ale, Bryant & Stratton College, and Kodak. Josh brings expertise in content and social strategy and has a passion for telling stories that authentically connect with audiences.

Director of Digital Marketing - Resilio
Brian Nizinsky - Brian is a 20+ year veteran of the digital marketing & advertising industry. Originally from New York City, he started his career at DoubleClick during the first internet bubble. He then moved to Rochester, NY and worked at Kodak, Qualitrol, Channel 8, Paychex and Resilio, where he is the Director of Digital Marketing. Brian is active in the community, volunteering for non-profits like PrimeTime585. He is married with 3 kids and 2 dogs and enjoys performing stand-up comedy and improv at the Focus Theatre.

Host or Publisher AMA | Rochester