AI in Marketing: When to Use It — And When Not To

AI in Marketing: When to Use It — And When Not To Description:

Everyone’s talking about how to use AI in marketing; our luncheon asks a more interesting question: when should you not? We’re bringing together marketers and AI leaders to share real-life examples. You’ll learn where AI helps, where it quietly hurts performance, and where human creativity and strategic judgement still win. Featuring Scott Giles (Birmingham AI) and a panel of local marketing pros, this conversation is designed for working professionals who want clarity—not hype—about how to balance AI in their workflows. You’ll learn: • How marketers are using AI today • Where AI-generated content falls short • When humans should stay in the loop • Practical ways to balance automation and creativity Date: May 19, 2026 Time: 12:00 PM – 1:30 PM Location: Innovation Depot, Birmingham, AL Lunch: Provided by Ladybird Taco

We’ll also recognize graduating marketing students from local universities as AMA Student of the Year.

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Host or Publisher AMA Birmingham