AI in Action: Hands-On Innovation for SMEs and Entrepreneurs

AI in Action is an interactive masterclass designed to help SMEs and entrepreneurs explore the real-world potential of artificial intelligence. Through short talks, live demonstrations, and guided hands-on sessions, participants will discover how AI can drive innovation, improve efficiency, and create new business opportunities.

Please bring your laptop - you will be engaging in practical activities*

This event combines expert insights with practical experience ensuring attendees don’t just hear about AI innovation, but actively try it for themselves.

💡 Event Highlights

• Explore practical, hands-on applications of AI in business and innovation.

• Learn from leading experts in ethics, entrepreneurship, prototyping, and applied AI.

• Engage directly with AI tools and platforms that SMEs can adopt immediately.

• Connect with like-minded innovators and entrepreneurs to share ideas and experiences.

*Please bring your laptop - you will be engaging in practical activities*

Our presenters:

Dr Zemin Chen - Zemin is a Senior Lecturer at the University with 10+ years of experience in business and management. She is passionate about helping businesses apply AI tools for real world results. Zemin has supported 100+ SMEs through the 'Tech Innovators' Programme.

Professor Marcello Trovati - Marcello is a Professor of Digital Transformation at the University. Marcello has led, or co-led, several research and consultancy projects, focusing on the applications of AI, mathematical modelling, and data science in collaboration with industrial, as well as academic, national and international partners, for a combined value of over £2M.

Dr Stephen Haraldsen - Stephen is a Senior Lecturer in Executive Education with a background in applied research and work-based learning, blending academic concepts with practical applications to achieve real world impact working with employers from local SMEs to central government departments.

Becki Cross - Becki Cross is a Lecturer in Business and Enterprise and the Course Leader for the new MSc in Entrepreneurship and Innovation, starting in January. As small business owner of over 21 years, Becki is passionate about helping other SME founders grow and be more productive.

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Host or Publisher Centre for SME Development