AI for Small Businesses – What you need to know

It is no secret that Artificial Intelligence (AI) is poised to revolutionise the business world as dramatically as the internet. As a current or prospective northeast business owner, you will no doubt be wondering:

• What exactly is AI, and how does it work?
• How can I use AI to elevate my business?
• What threats does AI pose to my business, and how can I avoid these?

Wonder no more! This talk is aimed at all current and prospective business owners in the northeast, regardless of sector, who want to know more about AI.

All levels of experience are welcome, from AI novices to those who are already using AI in their business but want to know more.

Whilst AI offers many opportunities, these need to be balanced against the risks. In this interactive session, will cover some of the key legal and ethical considerations businesses need to be aware of when building or embracing AI systems. Ben will cover issues around the use of data, copyright materials and the risks associated with the outputs from AI tools.

Our new AI Expert in Residence, Yulia Dzenkovska, will discuss and demonstrate how the practical uses of AI technology and tools can apply to your business, using examples from real Northeast organisations. She will discuss threats and barriers to the use of AI, and the opportunities AI can bring to your business.

The BIPC will show you how our Citylife Business Support funding, Experts-in-Residence program and Intellectual Property advisors can assist you in revolutionising your business with AI – absolutely free!

This event is not to be missed, so book your place today!

Ben Travers is a Partner at Knights PLC specialising in IP, IT and data protection issues.

With over 15 years experience supporting clients from across the UK and internationally on a range of complex matters, Ben's reputation is for providing an innovative, commercial approach, helping clients to fully realise the potential of their IP.

His expertise covers contentious and non-contentious matters, with a special focus on areas where technology, branding and the law intersect.

Ben also focuses on IP protection, the negotiation and drafting of complex IT contracts, software licenses and development agreements, online reputation management and advising on emerging technologies including NFTs, machine learning and AI, blockchain and online marketing technologies.

Ben has experience of advising a diverse client base including emerging start-ups, household names, luxury fashion brands as well as supporting UK businesses with navigating international trade activities and international businesses looking to trade in the UK.

In addition, Ben is an active member of the International Trademark Association (INTA) where he sits on a committee.

Dr Yulia Dzenkovska is an AI, customer experience and marketing expert with over a decade of experience in the industry.

She is a Lecturer in Marketing at Newcastle University Business School, where she teaches product and service innovation, as well as other marketing topics.

Yulia is also a founder and director of Service Design North Ltd, an agency with a mission to support organisations in designing and innovating services that have a positive impact on people's lives in the North East of England.

Yulia has worked with a variety of businesses to help them improve their adoption of AI technology, marketing strategy and innovation performance.

Host or Publisher Business & IP Centre Newcastle