AI for Go To Market (GTM)

Schedule

Wed Dec 03 2025 at 09:00 am to 05:00 pm

UTC-05:00

Location

Durham Armory | Durham, NC

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Learn how to leverage artificial intelligence for your go-to-market strategy at our AI for GTM event!
About this Event

AI for Go To Market (GTM) is the place to be for all things artificial intelligence and marketing! Join us at the Durham Armory for a day filled with insightful sessions, hands-on workshops, and networking opportunities. Whether you're a seasoned marketing pro or just dipping your toes into the world of AI, this event has something for everyone. Don't miss out on this chance to learn from industry experts and stay ahead of the curve in the fast-paced world of marketing technology. See you there!


Agenda

🕑: 09:00 AM - 09:10 AM
Welcome
Host: Mark Hinkle
🕑: 09:10 AM - 10:40 AM
Building Organizational AI Competency
Host: Greg Boone

Info: A hands-on framework for developing AI readiness across leadership, teams, and systems. Learn how to align culture, capability, and execution for sustainable adoption.


🕑: 10:40 AM - 10:55 AM
Break
🕑: 10:55 AM - 12:25 PM
Rewriting the Marketing PlaybookHow to Lead with Clarity and Make AI a True Ad
Host: Marc Sirkin

Info: Marketing isn’t broken—the way we lead it is. Marc shows how to make AI practical, measurable, and transformative—without over complication or hype.


🕑: 12:25 PM - 01:10 PM
Lunch
🕑: 01:10 AM - 02:40 PM
Practical Power Tips to Enhance Your GTM
Host: Mark Hinkle

Info: Mark provides tactical approaches to applying AI across sales, marketing, and RevOps—automating content creation, analytics, and decision-making at scale.


🕑: 02:55 AM - 03:25 PM
AI Shark Tank – Bold Debates on the Future of Intelligence
Host: Greg Boone

Info: A rapid-fire, interactive panel where instructors debate how AI is reshaping marketing, sales, and creative work.
Topics include:
SEO vs. AEO: Is Search Optimization Over?
Content Creation: Creativity or Computation?
AI Quality Control: Raising Standards or Multiplying Noise?
Sales Enablement: Reinforced or Replaced by AI?
Vibe Coding/Marketing: Why senior execs need to put their hands on this technology, now.


🕑: 03:25 PM - 05:00 PM
Q&A and Live Discussion
Host: Marc Sirkin

Info: This is your chance to pick the minds of some of the most advanced GTM experts in AI today.


🕑: 05:00 PM - 09:00 PM
Optional: All Things AI Networking and Meetup

Info: We will be having a networking session after this and 15 Ignition talks from members of the All Things AI community to discuss to spur excitement about our upcoming All Things AI event with over 4,000 people in Durham. If you'd like to attend just RSVP here so we can get an adequate headcount - https://www.meetup.com/all-things-ai-live/events/310492346/?eventOrigin=home_next_event_you_are_hosting


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Where is it happening?

Durham Armory, 212 Foster Street, Durham, United States

Event Location & Nearby Stays:

Tickets

USD 108.01 to USD 214.19

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Know what’s Happening Next — before everyone else does.
Mark R. Hinkle

Host or Publisher Mark R. Hinkle

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