AI for Email Marketing: Build Your Q4 Plan | MARS Sessions Eastbourne
About this Event
Q4 is the busiest email period of the year, and most businesses arrive at it without a plan.
This session fixes that. In 90 minutes you will build a working Q4 email plan for your own business, using AI to do the parts that normally take days.
I run this as a working session, not a talk. Six seats only, around one table, with plenty of room for everyone to contribute.
What we cover
- What email marketing can realistically do for your kind of business, and what Q4 changes about that
- Where AI genuinely helps, and where it produces work you would never send
- Three worked scenarios, including the flows that turn a mailing list signup into a customer
- Writing subject lines and campaign copy that sound like you, at speed
- Segmenting your list so the right people get the right message
We work in Klaviyo on the screen, and the approach carries across to Mailchimp, MailerLite, Brevo, or whatever you currently use.
How the session works
We start with a conversation about email marketing across different types of business, so everyone can see where their own sits.
Then we look at three scenarios together on the screen, working through what good looks like and why.
After that you get time to build with AI yourself, applying what we have covered to your own business. ChatGPT, Claude, whichever you prefer.
Then we look at what everyone produced. This is the part that makes the session worth your morning. The whole group reviews the outputs together and I steer the conversation, so you get your own work looked at properly plus five more examples from businesses facing different versions of the same challenge. That is where the useful thinking happens.
We finish with each of you setting your own goals for what happens next.
What you leave with
- A Q4 email plan built for your business, not a template
- A one page reference sheet covering the tools and prompts we used
- Your own goals, set in the room
- A follow up email from me within 48 hours with your specific next step
Who this is for
Owners and marketers at growing and ambitious businesses who send email already, or know they should be, and want Q4 handled properly this year. You need no technical background and no prior experience with AI tools.
What to bring
Bring a laptop if you have one, since it makes the hands-on part easier. If you would rather not, that is fine. My laptop drives the screen and we work through everything together, so you will be able to take part either way.
Before you arrive
Once you book, I will send three short questions about your business and your current email setup. Your answers let me prepare in advance, so your time in the room goes further.
The details
Tuesday 29 September 2026, 9:30 to 11:00
The Foundry, Eastbourne, Michael Fish Room
Six seats. Early Bird £49 for the first three, then £65.
Coffee provided.
If you cannot make it, let me know and I will move your place to another session, or you are welcome to send a colleague instead.
About MARS
I am Martial Chaput, founder of MARS, a digital marketing consultancy in Eastbourne. I have spent over twelve years building marketing systems for businesses across the UK, France and the US, covering websites, SEO, email, Google Ads and tracking. I work with a small roster of clients as an extension of their team.
MARS Sessions is a five part programme on AI for digital marketing, running monthly at the Foundry through to January.y.
Agenda
🕑: 09:30 AM - 09:40 AM
Welcome and introductions
Info: One line each on who you are and what your business does.
🕑: 09:40 AM - 10:05 AM
Where AI actually helps in email marketing
Info: The parts of email where AI saves real time, and the parts where it produces work you would never send.
🕑: 10:05 AM - 10:45 AM
Your business on the screen
Info: We go around the table and put each business up in turn, building your Q4 email plan live with the room.
🕑: 10:45 AM - 10:55 AM
Patterns across the room
Info: What came up more than once, and what that tells you.
🕑: 10:55 AM - 11:00 AM
Your next seven days
Info: One clear action each, plus a follow up email from me within 48 hours.
Where is it happening?
Event Location & Nearby Stays:
GBP 49.00 to GBP 65.00
