AI, answer engines and B2B marketing: how to stay visible

GAMBICA is setting up a new group for the marketing managers and directors of member companies. This first meeting will discuss the topics you want covered at future meetings and will also provide a focused session on AI, answer engines and B2B marketing visibility. What will be covered:

• What is changing in search and discovery as AI-generated answers become more common
• Why traditional SEO and Google visibility still matter
• How B2B companies can improve their chances of being found, cited and trusted by answer engines
• What role websites, third-party mentions, LinkedIn, reviews, PR and sector authority play
• How marketers can experiment with this now without overreacting or shifting budget too quickly

The session will be delivered by Gavin Llewellyn, a trainer on the Chartered Institute for Marketings, AI in marketing programme.

The content will be suitable for GAMBICA members in the industrial and laboratory sectors and will focus on technical B2B context.

This session is designed for senior marketers and will not require participants to discuss their own marketing activities.
The format will be:

• 90 minutes of presentation, examples and practical guidance, followed by
• 30 minutes of discussion to identify the topics members most want to explore in future

There will be a small charge of £20 for marketing group events to cover speaker costs.

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Host or Publisher GAMBICA