AI and Digital Futures in Consumer Research

In Person Attendance

Join us at the University of Stirling for our annual Consumer Research Symposium, an interdisciplinary event bringing together academics, researchers, and practitioners to explore emerging themes, methods, and debates in consumer research.

This year’s symposium focuses on digital consumer research, AI, platforms and immersive environments. Across the day, speakers will examine how consumers engage with rapidly evolving technologies, how digital systems mediate behaviour and identity, and what new methods are needed to study these changes.

The symposium offers an engaging mix of research presentations, discussion sessions, and an interactive methods lab. It is designed to foster conversation between established scholars and early-career researchers in a welcoming and collaborative environment.

Guest speakers:

Dr Josephine Go Jefferies, Newcastle University

Prof Kirk Plangger, King's College London

Dr Mike Molesworth, University of Birmingham

Dr Liudmila Ostrovskaya, University of Alicante

René Mähr, CEO & Co-founder, Synfia.ai, Vienna

Symposium Co-Chairs:

Dr Ismini Pavlopoulou & Prof Thomas Anker, University of Stirling

Who should attend?

Scholars at all career stages with an interest in consumer research, including doctoral researchers and early-career researchers, as well as industry professionals working in marketing, consumer insight, digital innovation, and related fields.

Looking for the online ticket

If you would prefer to attend online, please book via our Online Attendance page

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Host or Publisher Stirling Business School