AI 201

Overview:

This advanced follow-up session takes you beyond the basics and into real estate-specific applications. You’ll walk away with practical strategies to use AI in marketing, transactions, client support, and more — plus compliance guardrails to keep you safe.

Key Takeaways:

• How to automate recurring tasks and organize projects with AI.
• Voice-activated AI tools and apps that save time on the go.
• Real estate use cases:
• • Marketing & client engagement (social content, newsletters, relocation guides).
  • Market education & skill building (role-play scripts, competitive analysis).
  • Property & transaction support (inspection estimates, appraisal insights, red-flag checks).
  • Business strategy & operations efficiency (mortgage/tax tools, 4-1-1 coaching, EA handoff).
• 7 essential compliance rules for using AI responsibly in real estate.
• Next steps: how to pick a tool, apply what you’ve learned, and integrate AI into your daily workflow.

Host or Publisher Keller Williams Realty Southwest Associates