Agentic AI: At The Frontier of Practice
About this Event
Learn how AI is transforming marketing and business, and leave with strategic insights and practical techniques you can apply immediately.
The Digital Marketing Workshop explores agentic AI, startup innovation, and how businesses can use emerging technologies to grow, adapt, and stay competitive. Hear from leaders at Google, Trillion.com, Samaritas, and more as they share strategic insights and practical techniques you can apply immediately. Breakfast and lunch provided.
Agenda:
- 8:10 a.m. – 9:00 a.m.: Breakfast Keynote — Taking the Drudgery out of Serving Humanity
- 9:10 a.m. – 10:20 a.m.: Panel — Agentic AI at the Frontier of Marketing
- 10:20 a.m. – 10:50 a.m.: Networking Break, sponsored by the Digital Summer Clinic
- 10:50 a.m. – 12:00 p.m.: Panel 2 — Start-up Stories: Remaking Businesses with AI
- 12:00 p.m. – 2:00 p.m.: Lunch Keynote — Why We Strove to be in the Top 10% of AI Adopters
Agenda
🕑: 08:10 AM - 09:00 AM
Breakfast Keynote — Taking the Drudgery out of Serving Humanity
Host: Dave Morin - Samaritas
Info: Dave shares insights from his work leading Samaritas, one of Michigan's largest non-profit health and human services organizations, where he's focused on using technology and innovation to reduce administrative burden and free up teams to focus on what matters most: serving people. In his keynote, "Taking the Drudgery out of Serving Humanity," Dave explores how agentic AI can transform the way mission-driven organizations operate, cutting through repetitive, time-consuming work to create more capacity for real human impact.
🕑: 09:10 AM - 10:20 AM
Panel 1 — Agentic AI at the Frontier of Marketing
Host: Kersten Kruse - Rocket
Info: In our first panel of the day, explore how Agentic AI is transforming digital marketing by helping businesses automate tasks, analyze customer behavior, personalize campaigns, and make data-driven decisions. Led by Nick Woods, Senior Account Manager at Google. Learn how you can use emerging AI tools to work smarter and stay ahead in a rapidly changing digital landscape.
🕑: 10:20 AM - 10:50 AM
Networking Break Sponsored by the Digital Summer Clinic
Host: Kim Barker - EMU College of Business
Info: A fun activity to learn how to engage new acquaintances at large networking events.
🕑: 10:50 AM - 12:00 PM
Panel 2 — Start-up Stories: Remaking Businesses with AI
Host: Natalie Fang - Nochi Studios
Info: Natalie Fang, Founder of Nochi Studios, hosts our second panel of the day. Discover new insights on how AI is reshaping the way startups are built, operated, and grown. Hear from entrepreneurs and industry professionals as they discuss real-world experiences, challenges, and opportunities for using AI to rethink business.
🕑: 12:00 PM - 02:00 PM
Lunch Keynote — Why We Strove to be in the Top 10% of AI Adopters
Host: Mark Mojica - Trillion.com
Info: Marc Mojica serves as Vice President of AI at Trillion.com, where he focuses on AI integration and technology leadership. In his keynote, "Why We Strove to be in the Top 10% of AI Adopters," Marc shares his perspective on what it takes for organizations to move AI initiatives from experimentation to real, enterprise-wide impact.
Where is it happening?
Event Location & Nearby Stays:
USD 39.19 to USD 76.54
