Agency and Procurement in Honest Conversation: AI & ROI

Procurement is under pressure to prove value. Marketing is under pressure to prove impact. Agencies are expected to deliver both while budgets tighten and the ways of working keep shifting. Everyone is making assumptions about how the other side works, and most of those assumptions never get tested out loud.

Join ROAST for an honest conversation between agencies and procurement. Our CEO & Founder is joined on the panel by (FCIPS), , Chief Strategy Officer at MediaSense and , Executive Interim & Consultant.

• When an agency uses AI to do work you are paying people to do, who tells you, and what happens to the price?
• What should you be asking your agency partners that you are not asking now?
• Best price or best return: what happens when the two of you are pulling in different directions and nobody says so?
• Where does quality get checked, and by whom?

AI is fundamentally changing how digital agencies operate, from improving productivity to becoming embedded in agency workflows, to powering entirely new AI-enabled services. As agencies increasingly combine AI with client data, they can deliver more sophisticated intelligence, insights and outcomes. But this raises an important question: 'How should clients pay for AI-enabled agency services?' Should AI simply be absorbed into existing fees, reflected in the overall service value, or charged through usage-based models such as credits?

This talk explores how AI systems are being set up in agencies, what good looks like and what elements should be replicated or integrated with in-house AI.  AI is challenging traditional resource-based pricing and asks agencies and procurement teams to rethink how they measure cost, capability and value in the future.

This is your chance to ask the questions agencies don't always want you to ask.

Spaces are limited, so register early to secure your place.