Advanced Media Strategy Breakfast + Newsroom Tour

Media is changing fast. Measurement is getting more complex. And the stakes for investing wisely in media have never been higher.

Join Campfire Consulting and Maine Trust for Local News for an intimate, invite-only morning designed for business and marketing leaders who want to go deeper than surface-level metrics.

This breakfast session brings together advanced media strategy, real-world attribution thinking, and a rare behind-the-scenes look at how local journalism is evolving.

Campfire’s media strategy team will share how they apply advanced channel planning, attribution frameworks, and real business outcomes across regional scaling and national challenger brands. This is not theory. It’s how media decisions actually get made when growth, efficiency, and accountability matter.

Maine Trust for Local News will offer a sneak peek into what they’re building for 2026. That includes newsroom innovation, product development, and how local media is adapting to serve communities and brands in more meaningful ways.

You’ll also hear from special guest experts in PR and attribution measurement, walking through how earned media, paid media, and measurement should work together. The goal is clarity. Knowing where to invest, why it works, and how to avoid wasting dollars in a noisy media ecosystem.

The morning wraps with a guided tour of the newsroom and printing facility. It’s a reminder that media isn’t just impressions and dashboards. It’s people, presses, and stories being produced every single day.

This session is designed for senior business, marketing, and communications leaders who want a smarter, more grounded approach to media investment. Expect thoughtful discussion, practical takeaways, and conversations that continue well beyond the room.

Space is intentionally limited to keep the experience interactive.

Info: Enjoy a light breakfast with coffee and tea while settling into Maine Trust for Local News’ main-floor conference space right beside the newsroom floor. Campfire’s team will guide attendees into the room and set the stage for the morning.

Info: Opening remarks on why this conversation matters now. How media strategy, trust, and accountability intersect, and what we hope you take away from the morning.

Info: A look ahead at what Maine Trust’s 120 journalists and staff are building toward in 2026. How local journalism is evolving, and the role brands play in sustaining a healthy, trusted media ecosystem across the state.

Info: Why attention alone is no longer the goal. How trust, context, and channel strategy work together, and what that means for planning media that actually performs and endures.

Info: A practical conversation on attribution. What can be measured with confidence, where assumptions creep in, and how to evaluate media performance without false precision.

Info: How PR and paid media reinforce each other when planned intentionally. Aligning storytelling, amplification, and measurement to drive credibility and outcomes. We'll dive into the emergence of media advocacy.

Info: Step inside Maine’s largest local media operation. Learn the history of the organization across digital, social, and print, and see the presses producing hundreds of thousands of print editions that reach communities every day.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Campfire Consulting