Ads That Actually Pay You Back

Tired of running ads that get clicks but no customers? This workshop focuses on running ads that actually generate revenue—not vanity metrics. Learn what to promote, how to structure an offer, and how to measure results in a way that makes sense for real small businesses.

You’ll leave with a launch‑ready ad plan that fits your budget and drives sales—not confusion.

What You’ll Learn

• The three types of ads every small business should start with

• How to choose the right objective and audience on Meta/Instagram

• How to design a simple offer that leads to real sales

• How to track ROI without drowning in dashboards

Who Should Attend

Small businesses, restaurants, and operators ready to invest in paid ads with a clear strategy and measurable goals.

Why Attend?

Stop guessing. Start running ads that pay you back—consistently.

Registration Details

Space is limited—reserve your seat before the workshop fills up.

Turn your next ad into a real sales driver—register now!

Know what’s Happening Next — before everyone else does.

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Host or Publisher William Paterson University SBDC