Adding Value: Expanding Sales by Using the Whole Animal
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Saturday, July 11th at 4:00pm - Join Future Harvest just outside the historic town of The Plains, Virginia, at the Kinloch Farm Store, 4559 Old Tavern Road, to learn how the farm and its offerings have evolved over decades and most recently, with the Farm Store store's opening in 2022.
The event will be hosted on the Archwood parcel of Kinloch Farm, a historic steeplechase stable and the site of the long running Archwood Green Barns Farmer’s Market. On the property the owners, the Currier Family, have supported for more than 25 years, the team at Kinloch Farm has built a brick-and-mortar store retailing a complete inventory of cuts of 100% grassfed, grass finished beef as well as products carefully curated with local partnerships.
Senior Sales and Marketing Manager Bobby Doane and Farm Store Manager Heidi Chaya will share their experiences with the rising usage of tallow and bone broth, how their iconic leather is made, and successes in ready-to-eat meals, snack sticks, all-beef hot dogs and more. We will also learn about the farm’s principles, practices and genetics from Farm Manager, Todd Meade.
This event is free to participants. RSVP required: https://futureharvest.wildapricot.org/event-6641254
About the Speakers:
Heidi Chaya has a background in local food systems in regenerative agriculture, informed by a diversity of roles from freelance writer to farmhand. Her experience has cultivated a deep perspective that allows her to educate customers about the benefits of 100% grassfed beef for their health, animal health, and ecosystem health.
Todd Meade has been at Kinloch Farm since 2007. With a background in cattle work, he possesses a broad knowledge base of animal health, grazing management, and leadership skills. This makes him a much loved, valued, and respected member of our team.
Bobby Doane has been at Kinloch Farm since 2022. Prior to the company’s acquisition, he worked for a well-known grocery chain for 10 years in a variety of roles, both on the East Coast and West Coast, before setting roots and starting a family in nearby Marshall, Virginia. In his current role at Kinloch Farm, Bobby finds joy in building connections within the local community, through the food raised at Kinloch Farm.
**This Field Day is based on work that is supported by the USDA Agricultural Marketing Service. Photos by Hugh Kenny, courtesy of Kinloch Farm.
The event will be hosted on the Archwood parcel of Kinloch Farm, a historic steeplechase stable and the site of the long running Archwood Green Barns Farmer’s Market. On the property the owners, the Currier Family, have supported for more than 25 years, the team at Kinloch Farm has built a brick-and-mortar store retailing a complete inventory of cuts of 100% grassfed, grass finished beef as well as products carefully curated with local partnerships.
Senior Sales and Marketing Manager Bobby Doane and Farm Store Manager Heidi Chaya will share their experiences with the rising usage of tallow and bone broth, how their iconic leather is made, and successes in ready-to-eat meals, snack sticks, all-beef hot dogs and more. We will also learn about the farm’s principles, practices and genetics from Farm Manager, Todd Meade.
This event is free to participants. RSVP required: https://futureharvest.wildapricot.org/event-6641254
About the Speakers:
Heidi Chaya has a background in local food systems in regenerative agriculture, informed by a diversity of roles from freelance writer to farmhand. Her experience has cultivated a deep perspective that allows her to educate customers about the benefits of 100% grassfed beef for their health, animal health, and ecosystem health.
Todd Meade has been at Kinloch Farm since 2007. With a background in cattle work, he possesses a broad knowledge base of animal health, grazing management, and leadership skills. This makes him a much loved, valued, and respected member of our team.
Bobby Doane has been at Kinloch Farm since 2022. Prior to the company’s acquisition, he worked for a well-known grocery chain for 10 years in a variety of roles, both on the East Coast and West Coast, before setting roots and starting a family in nearby Marshall, Virginia. In his current role at Kinloch Farm, Bobby finds joy in building connections within the local community, through the food raised at Kinloch Farm.
**This Field Day is based on work that is supported by the USDA Agricultural Marketing Service. Photos by Hugh Kenny, courtesy of Kinloch Farm.
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Where is it happening?
Kinloch Farm, 5313 Hopewell Road,The Plains, Virginia, United States
Event Location & Nearby Stays:
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Host or PublisherFuture Harvest
