#ADDAZERO Activator

You didn't set out to build a business that would one day trap you.

You're good at what you do. People notice. Work comes in. You hire help. You grow.

And somewhere between the early wins and where you are now, you stopped being the person who owns a business and became the person the business owns.

Sound familiar?

You're not alone. And more importantly, you're not stuck.

On 24 March 2026, in The Causeway, Warrington, I'm inviting a small group of business owners to join me for a half-day event that will change the way you see your business - and your role in it - forever.

No fluff. No filler. No PowerPoint slides that could have been an email.

Just four hours of the kind of thinking that took me three businesses, a military career, and more hard lessons than I care to count - to earn.

There are 8 Universal Laws that govern every business that successfully scales without destroying its owner in the process.

Most business owners have never heard of them.

In the old rulebook, you worked harder, hired more, and hoped the chaos would eventually organise itself.

The 2026 rulebook looks very different.

On the day, we'll introduce all 8 Laws - then go deep on two of them, including the one area that most accidental business owners get catastrophically wrong and almost never talk about publicly.

You'll leave with clarity, a framework, and a decision to make.

09.30am 10:00am — Doors open, grab a coffee from our onsite COFFEE HOUSE cafe and connection with other business owners

10:00am — House keeping, welcome and introductions.

10:15am — The 8 Universal Laws: Why the old rules are costing you time, money and freedom

10:45am — Deep Dive #1: The Law that changes how your market sees you (and what they're willing to pay)

12:15pm — The My TrueNORTH Mission: What ethical scaling actually looks like in 2026

12:30pm — Lunch break (café on site)

1:00pm — Open Floor: Your questions from the morning

1:30pm — Deep Dive #2: The psychology of selling without selling out

2:15pm — What's next: An invitation for those who are ready to go further

2:30pm — Close (For those that wish to proceed, there will be a BONUS session from 2.40pm for 20-30mins)

You're an accidental business owner. You built something real, something that works - but somewhere along the way you became the bottleneck.

You're doing well by most people's standards. But your standards are higher than most people's.

What you don't have is freedom - and you're starting to wonder if you ever will.

This day is built for you.

If you're looking for a quick fix, a magic formula, or someone to tell you what you want to hear - this isn't your event.

This is for business owners who are ready to think differently, act decisively, and play the game by a completely new set of rules.

£97 fully refundable deposit secures your seat.

That's it.

At the end of the day, if you didn't get more than £97 worth of value from the time you've invested, we'll refund every penny within 24 hours, no questions asked.

We're confident enough in what we deliver to make that guarantee. We'd ask you to be confident enough in yourself to show up and find out.

Spaces are strictly limited. This is intentional to ensure we fully serve those present.

Jay Allen is a Scale & Exit Mentor, TEDx Speaker, and author of the #ADDAZERO trilogy.

A former British Army Combat Medic, Jay has built, scaled and exited multiple businesses. He holds an MSc in International Business Ethics and has been recognised in the UK Clear Business Thinking Power 100 for ethical business practices.

He works with accidental business owners who are ready to stop being trapped by their own success.

Know what’s Happening Next — before everyone else does.

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