A Month of Marketing in an Afternoon
About this Event
Please note: To join this workshop you or your business needs to reside within one of the following GM local authorities: Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside or Trafford, Wigan.
You also need to be: The owner of a business OR an aspiring entrepreneur with a business idea you want to develop.
Besides your Eventbrite ticket to the event, you will also need to register with Generator HERE.
Doors will be open at 09:30, with the talk beginning soon thereafter.
A Month of Marketing in an Afternoon
Most small businesses know they should be posting, advertising and keeping an eye on the numbers. Far fewer have the time to work out where to start, or where the first few pounds of an ad budget should go.
This workshop shows how AI tools can help with each of those jobs. We follow one made-up business, a print and design studio in Manchester, from a blank page to a campaign ready to launch, and look at what the tools produce, where they work well, and where they still need a person checking the result.
Come along, watch, ask questions, and take away the parts that fit your own business.
We will look at:
· Briefing AI to create on-brand images and a month of social media posts.
· Making a short launch video with captions.
· Setting up a first, low-budget ad campaign, with Facebook and Instagram, Google and TikTok compared side by side.
· Reading an ads dashboard, and the handful of numbers worth checking each week.
· Bringing the results from each platform together in one simple dashboard.
· Keeping an eye on what competitors are advertising, using the public ad libraries.
The session will include
· Welcome and introductions, with a short briefing on intellectual property, trademarks and copyright when using AI.
· Live demonstrations on screen, talking through each step as we go.
· What UK advertising rules say about AI images, prices and reviews.
· A short break part way through.
· Time for questions, and a look at anything the room is particularly interested in.
What to bring
Bring a laptop with AI software if you would like to try things out as we go. This is entirely optional, as everything is shown on screen at the front.
No prior experience required
You do not need a technical background or any experience with AI or paid advertising. Everything is explained in plain English as we go, and questions are welcome at any point.
Please note
It is important to protect your own intellectual property, and to respect other people's.
· Please do not enter confidential, personal or commercially sensitive information into any tool during the session. The examples used in the session are made up.
· Please do not use other organisations' brands, logos or copyrighted material in anything created during the session. Competitors' ads are viewed in the public ad libraries for reference only, never copied.
· Anything you create yourself is yours. You are responsible for checking that you are free to use it, and AI generated images, video and text may not always be protected by copyright.
· This session is for general information only. It is not legal, financial or professional advice, and it is not an endorsement of any particular product, platform or supplier.
· Always check anything an AI tool produces before you publish it, pay to promote it or send it to a customer.
Who is presenting
This session is delivered by Shabaz Syed, MSc from the University of Oxford and MBA from the University of Manchester, who works in AI and digital transformation. Connect on LinkedIn: https://www.linkedin.com/in/shabazsyed/
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We are able to provide our services and workshops for free because of the funding we receive from the UK government. In order to continue to provide these services free of charge, we need to provide our funders with information about the people we have helped through our services and workshops.
To ensure we have the correct information, please fill out the Generator Registration Form, or bring one of the following forms of identification with you to the workshop:
- Your National Insurance (NI) number – if you have not yet registered a business
- Your Companies House registration number or Unique Taxpayer Reference (UTR) – if you have registered a company with Companies House or are self-employed/sole trader registered with HMRC
Kindly note that we may not be able to admit you to the workshop without this information, so we strongly encourage you to have it ready on the day.
The Generator is a project with two vibrant enterprise hubs, located in St Peter’s Square, on the ground floor of the Town Hall Extension, and in Royal Mills in Ancoats. Our services include workspaces, events and workshops, 1-to-1 business information support, plus access to expert intellectual property and legal advice, and an introduction to our industry-standard business databases. The Generator is funded by the UK government. Find out more at
Where is it happening?
Event Location & Nearby Stays:
GBP 0.00
