A Good Conversation, Edition 1 — How Brands and Creators Build Together
About this Event
Algorithms change. Platforms evolve. Trends come and go.
But great partnerships are still built the same way — through trust, understanding and honest conversation.
A Good Conversation, Edition 1 is a curated half-day experience that brings together creators, brand marketers and community builders to explore what makes meaningful collaborations work. Through candid conversations, practical insights and interactive sessions, you'll gain a better understanding of the creator economy from every perspective.
This isn’t another conference of back-to-back presentations or polished soundbites.
It’s a carefully curated morning of honest conversations, practical insight and genuine connection with the people shaping Singapore’s community economy.
☕ Opening Conversation
Creator Charlene Huang (@aizaiaisteady) joins Hazel Yap, Chief Community Officer of A Good Partner, for an honest conversation about building a creator brand that lasts — and what really happens when brands come knocking.
🎤 Inside the Brand Room
Hear directly from senior marketing leaders across banking, insurance and automotive as they unpack how they choose creator partners, what makes collaborations work, and why some opportunities never move forward.
💡 Fireside Chat
Creator Scott Van Der Ven (@scottiedabottie) and Christel Goh (CEO, Grow PR) unpack what makes collaborations succeed, what causes them to quietly fall apart, and how creators can confidently communicate their value when conversations turn to deliverables, budgets and long-term partnerships.
🤝 The Honest Room
Forget awkward networking. Small-group discussions bring creators, brands and community builders together to exchange ideas, ask honest questions and learn from one another.
Creators & Influencers
Whether you're an emerging creator or an established voice, you'll gain practical insights into how brands evaluate partnerships, how to strengthen your personal brand, and how to build collaborations that go beyond one-off campaigns.
Community Builders
If you’ve built a community around food, fitness, parenting, culture, travel, the arts or another shared passion, discover how to work with brands in ways that protect your community while creating real value for everyone involved.
Brand & Marketing Professionals
Meet creators beyond their social profiles. Understand what drives today’s community economy, hear directly from creators about what makes partnerships work, and build relationships that lead to stronger campaigns and better outcomes.
Because the best ideas don't happen on stage.
They happen over coffee.
Around the table.
In honest conversations with the people you've always wanted to meet.
Join 60 carefully curated guests for a morning of meaningful conversations, fresh perspectives and new connections.
- Date: Thursday, 1 October 2026
- Venue: Rise Bakehouse, Chinatown, 273 & 275 South Bridge Road, Singapore 058822
- Time: 9:00am - 1:00pm
Places are limited to maintain an intimate, conversation-first experience.
Agenda
🕑: 08:15 AM - 09:00 AM
Guests Registration + Light Refreshments
🕑: 09:00 AM - 09:45 AM
Keynote Sharing — Building a Creator Brand That Lasts
Host: Charlene Huang (@aizaiaisteady, DU Media Holdings)
Info: What makes someone memorable long after the algorithm has moved on?
In this opening conversation, creator Charlene Huang (@aizaiaisteady) joins Hazel Yap, Chief Community Officer of A Good Partner, to explore what it really takes to build a creator brand with purpose, authenticity and longevity — and how that becomes the foundation for the partnerships brands actually want. Beyond growing followers, they’ll get into defining your values, building genuine connection with your audience, and earning a reputation that attracts the right opportunities. Whether you’re just starting out or evolving an established brand, you’ll leave thinking beyond content — toward a career, and partnerships, that stand the test of time.
🕑: 09:45 AM - 10:45 AM
Inside the Brand Room — What Brands Really Think
Host: Amanda Tan (Dongfeng)
Info: Ever wondered how brands decide which creators to work with — or why some collaborations never make it past the first campaign?
Hear directly from senior marketing leaders across banking, insurance and automotive as they share an honest look at how creator partnerships are really evaluated. From choosing the right talent and building successful campaigns to avoiding common pitfalls, this session offers insight rarely shared outside the boardroom. Bring your questions and leave understanding what brands value, what makes a partnership succeed, and how creators can build long-term relationships rather than one-off collaborations.
🕑: 10:45 AM - 11:30 AM
Fireside Chat — Building Partnerships Without Losing Your Voice
Host: Scott Van Der Ven (scottiedabottie)
Info: Forget the slides and polished presentations. This is an honest conversation between two people from opposite sides of the creator economy.
Creator Scott Van Der Ven (@scottiedabottie) has built an audience by staying unapologetically himself. Christel Goh, CEO of Grow PR, has spent years helping brands and creators build partnerships that last. Together, they'll unpack what makes collaborations succeed, what causes them to quietly fall apart, and how creators can confidently communicate their value when conversations turn to deliverables, budgets and long-term partnerships.
Expect candid stories, practical advice and real insights into building a creator career that's both commercially successful and true to who you are. Most importantly, bring your questions—this is a conversation, not a presentation.
🕑: 11:30 AM - 12:30 PM
The Honest Room — One Table. One Brief. No Pitching.
Info: Here's how it works. Each table seats brand managers and creators together. On the table: one brief — a real question the industry is wrestling with right now. For example: "Brands want creator content that doesn't feel like an ad. Creators want briefs that don't K*ll the content. Where's the middle?" You spend the session talking it through — what you've seen, what you'd do, where you disagree. Then each table shares its best takeaway with the room. That's it. It's the conversation brands and creators rarely get to have face to face — and the most useful hour you'll spend this year with the other side of the industry.
🕑: 12:30 PM - 01:00 PM
Networking + Light Refreshments
Where is it happening?
Event Location & Nearby Stays:
SGD 55.00
