A Fireside Chat with Nicole Hollomon, Managing Partner at GSIQ
About this Event
A Fireside Chat with Nicole Hollomon
Managing Parter, GSIQ
September 24 | 6:00 PM
Key takeaways
- Why the most visible metric is not always the most meaningful
- How the same data can tell different stories depending on the question being asked
- Common mistakes organizations make when measuring and interpreting performance
- How teams, sponsors, events and destinations define success differently
- A practical framework for turning information into better business decisions
Session description
Sports give us scoreboards, standings and statistics, but the most visible numbers rarely tell the whole story. In this engaging and accessible session, Nicole Hollomon will explore what teams, sponsors, events and destinations can teach every organization about using data more effectively. Attendees will learn how to recognize misleading metrics, ask better questions, and distinguish information from genuine insight. They will leave with a practical framework for identifying what success really means and translating evidence into more confident, informed business decisions—without needing to be a sports analyst or data scientist.
Professional bio
Nicole Hollomon is Managing Partner at GSIQ, a global research and insights agency specializing in intelligence analysis for the sports, sponsorship, and tourism industries. She helps organizations move beyond surface-level metrics to understand the audiences, behaviors and market dynamics shaping their performance and future opportunities.
At GSIQ, Nicole works across the increasingly connected worlds of sport and tourism, where major events, destinations, brands and fan experiences intersect. Her work supports rights holders, sponsors, venues, tourism organizations and government agencies in making more informed decisions through precise, data-led research and analysis.
Nicole is particularly interested in the space between information and action: how organizations determine what success really means, identify the evidence that matters, and turn complex findings into clear strategic direction. She believes the strongest research does more than report what happened; it explains why it matters and what an organization should do next.
Through her work, Nicole brings a practical and accessible perspective to data, showing how better questions, thoughtful interpretation, and an understanding of human behavior can lead to better business decisions.
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The Columbian Business Network capitalizes on the Columbia Club's diverse member community to create powerful networking, referral, and education opportunities. We engage our community with private and public events, speaker series, and other opportunities to connect with Indianapolis area professionals.
Agenda
🕑: 05:45 PM - 06:15 PM
Guest/Member Check-In Arrival, Ice Breakers & Introductions
🕑: 06:15 PM - 06:45 PM
Mingling, Connections, Drinks & Hors d'oeuvres
🕑: 06:45 PM - 07:30 PM
Featuring Nicole Hollomon
🕑: 07:30 PM - 08:00 PM
Post-Speaker, Q&A, Networking, and Raffle Drawings
Where is it happening?
Event Location & Nearby Stays:
USD 17.85
