28th Annual Southern Arizona Attractions Alliance Celebration

The 28th Annual Southern Arizona Attractions Alliance Celebration is happening Tuesday, February 24 at 3:30 PM at Tohono Chul’s Pavilion—and it’s shaping up to be one of our most unforgettable gatherings yet. Registration begins at 3 pm.

We’re marking 28 incredible years of showcasing Southern Arizona’s attractions and celebrating a major USA win: Travel + Leisure just named Tucson the #1 Winter Nature Getaway. This is our moment—let’s celebrate it together.

Expect an afternoon packed with energy, stories, surprises, and the people who make our region’s attractions shine. From world‑class outdoor experiences to the teams who bring them to life every day, this celebration is all about honoring what makes Southern Arizona extraordinary.

With so much momentum and so much to look forward to, this is the perfect time to come together and look ahead to the future of our region.

Be there. Feel the excitement. Celebrate the win.

Click this link: https://youtube.com/shorts/xz6cNzgu8uM?si=bjvCejGrDs3a3e3I

Info: Be sure to register early so you can get a good seat and welcome some of your attraction friends before we get started. Will also have some entertainment to bring in the new year celebration.

Info: Enjoy the welcoming from our host, Tohono Chul's, Executive Director as well as our major sponsors of the SAAA - Visit Tucson, Arizona Office of Tourism, University of Arizona and Tucson Media Partners.

Info: OUR GIFT TO TUCSON: The Sonoran Desert

Info: Celebration Mixer with some culinary delights from the Garden Bistro and liquid refreshments. Live entertainment from one of our western heritage musical entertainers singing songs from the "Good Ole Times"

Know what’s Happening Next — before everyone else does.

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Host or Publisher Southern Arizona Attractions Alliance