28th Annual Executive Marketing Seminar

The EM seminar is moving to Florence, SC for 2027. Join us for fresh grain marketing strategies in a farm friendly, face-to-face setting.
About this Event

Location: ArborOne Farm Credit 800 Woody Jones Blvd, Florence, SC 2950

NOTE: This is a new location. Located near the intersections of I-20 and I-95. Please be aware and plan accordingly.​

Participants can stay at the Staybridge Suites, a 3 minute drive from Arbor One Farm Credit. The group code for the block of rooms and special rate is CLE. Please book by 12/22/26 to ensure room availability. Book through the following link: ​

Booking Link - Staybridge Suites ​

Or by phone: 843.519.5200​

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Other lodging is available at Hotel Florence: 843.629.0100

Developing a Marketing Plan allows farm operators to write a marketing and risk management plan for the upcoming year. The seminar packs over 20 hours of hands-on instruction, including problem solving and case studies. Participants will write a 2027 marketing plan based on FLOID (Family Living, Operating expenses, Interest expense, Debt service), and desired equity growth.

Potential Seminar Topics:

Dave Kohl:

• Mega Trends 2027 and Beyond
• High Octane Business Strategies
• Business & Financial IQ

Scott Mickey:

• Cost of production
• Crop Insurance Review
• Putting the Plan on Paper
• FLOID
• Target Price Analysis
• Year-Round Strategies

Neil Schuller:

• Commodities Outlook
• Risk Management

David Simmons:

• Working with your grain buyer
• Understanding local & cash offers

Marketing Simulation Game

Meet the Faculty

Dr. David Kohl

Dr. Kohl, Corn and Soybean Digest’s Trends Editor, is an Ag economist and futurist specializing in Ag finance and business management. He is a Professor Emeritus at Virginia Tech but continues to conduct applied research and teaching ag and banking seminars to producer and agribusiness groups.

Scott Mickey

Mr. Mickey helps farmers understand the tools available to manage risk – crop insurance, government programs, supply and demand trends, market trends and production costs.

Neil Schuller

Schuller is a Head of Grower Solutions, Agribusiness for The Andersons, Inc. He brings a proven track record of guiding agricultural producers through the complexities of commodity markets, helping them craft sound, profitable strategies grounded in market insight and long term sustainability.

David Simmons

Mr. Simmons is Amick Farms Director of Purchasing for SC. He supports producers with crop marketing management.